Digital marketing is constantly changing and evolving, and it’s important for businesses to stay up-to-date with the latest trends in order to be successful. HX and digital marketing agency GO Digital recommends implementing these digital marketing hacks to improve your campaigns in 2023 and make a lasting impression on clients and target audiences.
1. Make your EDMs move
Gone are the days when static images were enough to catch and keep audiences’ fleeting attention spans. The future is highly visual and dynamic imagery is the way to go. What does that say about your electronic direct mail (EDM) marketing strategy? If you’re still using stationary graphics, illustrations, or images, you might want to consider making them move, literally. Update your EDMs with interactive and moving features such as toggles, animations, videos, and even music! Creativity stands out in this kind of digital marketing hack. Make your EDMs move so that they might move the reader, too. Who knows, creative MarTech might even enable us to use holograms, AI, and virtual assistants for EDM applications in the next few years.
2. Speed up processes with AI-assisted ideation & other AI tools
AI art. AI brainstorming. AI editing. AI writing. The future of artificial intelligence is looking so bright, it’s almost scary because it begs the question, “Are we losing marketing jobs to AI anytime soon?” The answer is, of course not — because great marketing strategies are fuelled by precise, creative, often emotive execution that only actual humans can pull off. But this doesn’t mean that AI has no place in our processes. The digital marketing hack here is: Use AI as a tool that will inspire or speed up the way you do things. Whether for brainstorming come pitching season, simple CTA copywriting, or even peg-searching for creative executions, there’s an AI software somewhere out there that will certainly help make your load lighter.
3. Develop your virtual omnipresence
The virtual world has allowed brands to be everywhere all at once. In the digital marketing world, we might call this your omnichannel — and this is something that should be consistent across all platforms. Ensure that your brand identity outlines what you’re supposed to look like and how you’d want to sound on all platforms. Increase relevancy in platforms where your targeted audience dwells, but make sure not to spread yourself too thin. A definitive digital marketing hack that has been going strong for the past years and will continue to make waves in the next few is investing in a business’ virtual omniprescence. Least to say, it’s not enough to be present on just one social media platform, especially in 2023.
4. Engage in an affiliate program
This digital marketing hack is especially beneficial to brands looking to rapidly expand their client base while continuously rewarding loyal clients. Affiliate programs done right, whether in-house or in partnership with other brands or agencies, will always result in a brand boom that delivers solid results. Hype for brands is critical within certain seasons and industries. For example, fashion and beauty brands always amp up affiliate digital marketing efforts during Black Friday season. Agencies like GO Digital hold expertise in these types of campaigns, and if your business is considering widening its reach with a robust affiliate program, you can learn more here.
5. Invest in data collection & analytics
In digital marketing, data is a powerful tool that can help businesses reach the right people more efficiently. One emerging trend is the use of zero-party data, which is information that is willingly provided by audiences to businesses directly. This data is considered to be the most accurate and valuable form of data that businesses can collect. Investing in updated data collection and analytics software can help businesses personalize their ads and brand messaging based on specific audience segments.
The biggest digital marketing hack your brand can invest in for 2023 and beyond, though, is to partner with a digital marketing agency like GO Digital, which can do everything for you and extend expertise in fast-changing digital marketing approaches. Talk to a digital marketing expert today.
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