Numbers. Numbers. Numbers.
If there is something that keeps sales and marketing teams, top executives, and owners awake at night, it’s how to boost sales.
The B2B space is competitive enough without having to think about Covid-19 aftershocks and other crises. Let’s not even mention the scrutiny marketing budgets face to ensure every dollar maximizes ROI.
Fortunately, the digital space has opened up a cost-effective platform for brands to showcase their expertise and capability to larger audiences.
If you’re looking for ways to leverage digital marketing to boost your company’s sales, we have lined up five top strategies for your consideration.
Email is both cost-effective and efficient at reaching wide demographics.
While the goal of an is to drive sales, it helps to first build relationships and credibility with audiences. The more readers find usefulness in your content, the higher their perception of you.
Every email sent out-whether by your team or outsourced to professionals-should have a clear goal geared towards building trust even as it drives sales.
You’ll want to employ catchy, value-driven subject lines, quality images, concise text, and strong CTAs to drive engagement. You also need to track your emails to identify and separate those that generate sales from the ones that don’t.
Here are top email marketing uses that may help boost sales.
Improving Customer Service
Are your solutions and pricing similar to those of the competition?
Providing superior customer experiences may be the one thing that differentiates you from them. And just so you know how serious this is, studies showed that customer experience would surpass both pricing and products by end of 2020.
The sooner you board this ship, the quicker you’ll start differentiating your brand from the rest.
How do you do it?
Cold Calling
In a study by RAIN Group, 27 percent of B2B vendors interviewed said that their cold calling efforts were extremely successful.
These very results are possible for any business that’s willing to put in the effort.
has long evolved from barging into people’s lives with offerings they don’t need.
It’s now a data-informed strategy where sales teams rely on marketing intelligence to anticipate consumer needs and structure solutions that fit them.
Even with the intelligence, these teams go back and measure ROI to ensure they are meeting their monthly, quarterly, and annual goals.
Best industry practices include.
Optimize Content Marketing
Blog posts, ebooks, videos, podcasts, case studies, and market research are all content formats that B2B sellers employ to attract visitors and convert them.
But for a strategy that’s both cost-effective and supportive of long-term business objectives, very few companies know how to implement it properly.
Unlike their B2C counterparts, B2B audiences focus on value. Decision-makers, in particular, are looking for content that addresses their questions and can prove ROI.
Here are top content formats that can help you boost sales.
Leverage Search Intent
B2Bs continuously scour the internet for solutions to their problems. Their search queries are actions of both interest and intent.
Leveraging search intent involves understanding what potential customers actually want when they type in queries and being there to provide solutions.
This understanding allows you to develop content that brings relevant searchers to your site, improving rankings, page views, and conversions.
You can do this by.
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