Do you find that your role as a marketer has changed?
Are you wearing more hats and being asked to perform work that falls outside of the scope of your job?
As a digital marketer, you need new skills to help you stay ahead of the curve.
In this article, I’m going to cover 7 digital marketing skills you need to succeed!
The shrinking skills gap
Previously, there were individualize positions within most businesses to manage analytics, social media marketing and technical skills such as coding a website.
As digital marketer, more and more companies are asking you to be a jack-of-all-trades and to know a little bit about these areas.
While they aren’t asking you to takeover someone else’s job, they do want you to be familiar with other areas.
This way when you’re working with digital media, you’re also thinking about the bigger picture and how this affects different parts within the business.
Let’s take a look at some of the digital marketing skills you will need.
7 Digital marketing skills you need to succeed
1. Analytics
Are you good at spotting trends? One digital marketing skill you need is the ability to look at data and spot trends and act on them in a timely manner.
2. Social media
More and more digital marketers are being asked to develop a social media strategy, learn a new social network, and keep up with new trends.
3. Data visualization
It’s one thing to be able to analyze statistics. Another skill digital marketers are also being asked to develop visual content using some of the statistics to drive traffic back to the website.
. I expect this number to increase in the next year.
4. Technical skills
Previously, if you wanted to customize your website, you needed a programmer to help you.
Today, digital marketers are being asked to edit HTML code or edit videos for YouTube.
5. Teamwork
When I first got started with social media marketing about eight years ago, we had a lean team of one.
It was hard work, but I enjoyed it.
With more businesses focusing on social media, you need to make sure you have a good team around you.
This is very useful so that you have enough people to help with different aspects of the project.
6. Newsjacking
As a digital marketer, more and more companies want their employees to be aware of breaking news stories.
For example, Kit Kat leveraged #bendgate as a marketing opportunity for their products.
7. Soft skills
While it’s great to know how to do a lot of things, one of the most important digital marketing skills are soft skills.
This includes being able to build relationships and to work well with others.
For example, identifying other digital marketers to help spread the word about your content or reaching out to bloggers to help cover your next event.
Over to you
While most companies aren’t expecting you to have all of these digital marketing skills, they want you to have an understanding of them.
Besides the skills listed, are there other skills you think you need as a digital marketer?
Question: In your current role, what are some of the skills your job wants you to know? Leave a comment below and share some of them.