With each coming year, digital marketing becomes increasingly more complicated due to the growing number of channels and the changing customer behavior. Now, digital marketing includes not only the usual channels like SEO, PPC, and branding but also social media and other channels. Due to this growth, marketers need to keep up with new strategies to ensure their success. We’ve compiled some of the top trending digital marketing strategies you should look forward to this 2022.
1. Machine Learning and AI
Marketing automation is going to be one of the most important trends come 2022. Marketing automation allows businesses to automate their marketing tasks, such as email marketing, social media posting, and sales tracking. Nowadays, numerous businesses use automation for their email campaigns, but the use of machine learning, AI, and natural language processing will open up new opportunities for marketers.
For example, marketers will use AI to create highly personalized marketing campaigns and offer them to the right audience. With the help of machine learning, businesses can get substantial returns on their customer data investment.
2. Micro-Targeting and Hyper-Personalization
Conventional advertising techniques are showing less and less results nowadays. Hyper-targeting and hyper-personalization will become the next big thing in digital marketing. In order to stand out and attract more customers, marketers will have to offer their content to the right audience. This can be accomplished with the help of machine learning, which allows marketers to track customer behavior and preferences and optimize advertising campaigns accordingly.
3. The Metaverse
The Metaverse is a virtual reality world that can be accessed through VR and AR devices. In 2022, the Metaverse will become an important and integral part of the digital marketing strategy. Brands are going to be using it for two main purposes. First, to create a personal connection with customers. Second, to offer unique, engaging, and highly personalized content, which can’t be accessed through other channels.
4. Personalized Shopping
A Nielsen study revealed that more than half of online shoppers want to see brands personalize product recommendations to their interests. The same study showed that personalized recommendations lead to a 45% increase in sales. Personalized shopping is going to be one of the top trends in eCommerce marketing in 2022.
5. Voice Search and Voice-Activated Mobile Apps
In 2017, voice searches had already surpassed searches made through the use of mobile apps. That’s mainly because mobile users like the convenience and simplicity of voice-activated search. Voice search will become even more popular in the upcoming years, and even more mobile users are going to use it. So, marketers will have to optimize their mobile apps for voice search and make them more engaging for mobile users.
6. Automated PPC
By 2022, PPC campaigns will be fully automated. In order to optimize them, marketers will have to focus their attention on their keyword lists, bidding strategies, and ad copy. In the meantime, businesses will have to rely more and more on automation tools to optimize their cost per click and increase their ROI.
7. Cryptocurrency and Blockchain Marketing
Cryptocurrency and blockchain technologies are developing fast, and their popularity is growing every day. In 2022, many businesses are going to be accepting cryptocurrencies as a form of payment. Those businesses that have this option will have a competitive advantage over their rivals, as it will be a great way to attract more customers and drive sales.
Marketers will have to focus their attention on new technologies and new trends this year. More than that, businesses will have to change their marketing strategies to ensure their success and stay ahead of their competitors. What other marketing trends can you predict in 2022?
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