As a business person, you must be familiar with the term digital marketing. Currently, most businesses, both SMEs and large ones do their marketing digitally. The reason is that digital marketing strategies are relatively cheaper than marketing through print, radio, or TV media. Hence, digital marketing is very possible for SME businessmen.
In addition, digital marketing also consists of many types and is easier to monitor. On the other hand, with the many types of digital marketing and the various terms in it, it can make businessmen confused in determining what kind of strategy is suitable and in accordance with the goals to be achieved in their business.
So that you are not confused, here are some types of digital marketing that you should try for your SME business.
Content Marketing
Content marketing focuses on the process of creating and distributing content to the target customers of your business. This type of marketing emphasizes more on creating content that is consistent, valuable, relevant, and engaging for the audience.
By creating content that your audience is looking for, you can more easily attract customers. Currently, the average business implements content marketing, either through blogs, videos, podcasts, e-books, and so on.
Instant Messaging Marketing
Nowadays almost everyone is connected to instant messaging applications like Whatsapp, LINE, or Facebook Messenger. According to Kominfo, the number of Whatsapp users in Indonesia as of 2019 has reached 171 million.
If you want to reach your target market more personally, instant messaging marketing can be an option to market your products or services as well as a way to sell online. The reason is, that people trust information sent via chat applications more than via SMS or email.
Social Media Marketing
One type of digital marketing that almost all businesses use is social media marketing. Through social media, you can attract buyers, increase people’s awareness of your business brand, and even build relationships with customers.
Today, there are many social media platforms that you can choose from, including Instagram, Twitter, Facebook, and many more. Choose social media that suits your target market. For example, if your business emphasizes visuals such as a clothing business, Instagram might be a better choice for your business. If your business specialization is B2B, LinkedIn is the right platform for you.
Doing social media marketing also does not require a large budget. In fact, you can do it for free.
Affiliate Marketing
If your goal is to make your business more known to many people, you can apply this one marketing strategy. In affiliate marketing, you partner with someone, an influencer for example, or a business to promote your business.
Collaboration can take many forms, ranging from the social media content, blog content, discount codes, and so on. For this type of digital marketing, you certainly need a certain budget to work with that person.
Email Marketing
Usually, email marketing is used for direct marketing such as conveying information or updates, offers, promos, and so on. However, email marketing can also be used to interact with customers.
Chances are, your subscribers receive a lot of emails every day. Therefore, you need to implement a number of strategies in doing email marketing so that your email is read and doesn’t go into the spam box. Find out when is the right time to send an email and keep your business mailing list updated. In order not to bother, you can use the services of email marketing tools.
Pay-Per-Click (PPC)
Pay-per-click is an advertising model on search engines like Google. Basically use this model so that your online buying and selling website can appear at the top of search engine results in a paid way.
So, you will get a bill every time your online store website gets a click. The cost depends on the quality of your online selling website and the keywords you choose. This PPC strategy can be a short-term solution to market your business and an effective way of selling online to offer certain promos.
Search Engine Optimization (SEO)
SEO is done to optimize so that your online store website has a good ranking in search engine results. Then what is the difference with PPC? If PPC is paid, SEO is organic and free.
Many people are lazy to move to page 2 when looking for something in a search engine. Therefore, SEO is important if you want your online selling website to be easy for potential buyers to find and get high traffic.
Unlike PPC, SEO is long-term. How to apply it? One of them is by choosing the right keywords and making sure your online store website is SEO friendly. If you don’t want to be dizzy, you can use the services of making an online store so that your online store website is more optimal.
It turns out that there are many types of digital marketing. Starting from what you can do yourself to those who need services from other parties such as email marketing services or online store creation services. Well, you can try to explore each type so you know which one is suitable for your business. Good luck!
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