7 ways real estate agents can boost sales – Internet has left its mark on every industry and real estate is no exception to this rule. Gone are the days when people visit real estate agents when they have to purchase real estate properties. Today, they do extensive online research and make up their mind about what they want from their future home before contacting a realtor.
With real estate property buyers spending
more time online than offline, real estate agents should embrace digital
marketing. Having a user-friendly website for your real estate business is not
enough anymore, reach out to perspective buyers and promote your real estate
offerings through digital marketing.
In this article, you will learn about seven ways in which digital marketing can increase sales for realtors.
1.
Email Marketing
Who says email marketing is dead?
According to statistics,
there are 3.9 billion users in the world. What’s more, 293.6 billion
emails are sent and received every day in 2019. Email marketing also deliver a
high return on investment. For every dollar you spend on email marketing, you
can expect an average return of $42.
According to Smart
Insights, average open rate of emails send by
real estate businesses is 27% and the click through rate is 3%.
You can achieve even better results from your email marketing campaigns if you
send interactive and personalized emails. Most emails are opened on mobile
devices so you must choose a template which is mobile friendly so that
everything loads properly on user device.
2.
Content Marketing
There is a lot of competition in real
estate market so if you want your real estate business want to attract
perspective buyers, you will have to establish yourself an expert in your
industry. Content marketing is a great way to do that. Publish valuable content
that solve your target audience problems and help them make the right real
estate purchases.
This can also boost your search engine
visibility and get organic traffic from search engines like Google. As
mentioned before, real estate buyers do extensive research online. What if they
can find your content interesting and end up contacting you. Offer actionable
advice and create content around issues your target audience face on daily
basis when they go to buy condos for sale.
This can cement your business as a industry thought leader and influencer.
3.
Social Media Marketing
Did you know that 84% of real
estate professionals are using social media platforms? Yes, that’s right.
Create a social media marketing strategy and publish different types of content
on different social media channels. For example, you can share images of real
estate properties on Pinterest, Facebook and Instagram or you could share case
studies on platforms like LinkedIn. You can share new and existing listings,
blog posts, case studies or success stories. If managing so many social media
channels seems like a problem, you can automate it by using tools such as
Buffer.
The declining organic reach, rapidly
changing social algorithms and the push towards paid advertising has led to
decline of organic reach on social media. Digital marketing
agencies Toronto has found ways to overcome
this problem. Facebook local advertising help you target a specific city or
area. This way, your ad is only visible to people in that area, making them
much more effective. Social media ads cost less and deliver a better return on
your investment.
4.
Local SEO
With perspective buyers doing research
online, it is important to optimize your website for search engines. This will
allow your website to appear in search results when a user search for it. Use
medium tail keywords in you Meta title, Meta description, sub headers and
headers and content. Get backlinks from authoritative websites. Add phrases
like “modern homes in (city name)” and include industry specific,
location specific and offering specific keywords. This will help you rank high
on local searches and bring in more customers from your city. Optimize your
website for voice search queries as they account for half of the search
results.
5.
Pay Per Click Advertising
Have you ever seen the search engine
ranking page closely? The first few results has “Ad” mentioned besides them.
They are paid search results. Pay per click advertising let you publish ads on
search engines and you will only have to pay for them when a user clicks on
them. Just like other ads, you can personalize these ads to target local
customers in a specific area. What makes these pay per click advertisements
special is they deliver quick results and help you generate qualified leads who
are interested in buying your real estate properties.
6.
Host a Webinar
Let’s say, you are in real estate business
for a decade and you know a lot about the industry and how it works. Why not
share your expertise, knowledge and experience with others? Webinar is a great
way to build your credibility, win trust and establish yourself as an authority
in your industry. It also makes it easy for real estate agents to reach out to
a large audience.
Unlike conferences and seminars, you don’t
have to spend money on arrangements and venue either, webinar or online
workshops are totally online, which allows you to attract international
clients as well. Don’t forget to record your
webinars and make it available for your target audience who have missed it for
any reason. They can watch it later at the time of their convenience.
7.
Host Virtual Tours
Arrange virtual tours for your perspective
real estate buyers and it will give your buyers a sneak peek into real estate properties.
Use augmented reality and virtual reality technology to deliver an immersive
experience. You can also create videos that give viewers an in-depth look of home
they want to buy. Avoid digital
illustrations and use real footage of homes. Make the videos more interactive
and responsive so it can easily be viewed on different devices.
Which digital marketing tactics do you use to boost sales? Let us know in the comments section below on our article of 7 ways real estate agents can boost sales.
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