Creating
high-quality goods or services is undoubtedly essential, but it is also vital
to learn how to promote them. With the appearance of the Internet and the
development of social networks, there are many new directions in marketing.
Most
companies cannot afford to create a new in-house department. Thus, they turn to
professionals – various studios that deal with promotion strategy.
To
get into this industry, you don’t need years of university study. Instead, you
can enrol in the best online marketing courses. This applies to specialists of
any level.
For
instance, Elizabeth Price, the head of a digital marketing department of the
academic writing service EssayPro, once said that she had finished a few online marketing
courses in the context of real ways to skyrocket one’s career.
In
this article, you will find eight best online platforms to study digital
marketing.
CopyBlogger
CopyBlogger is one of the most popular English language resources on
how to create accessible engaging content.
The
company has prepared a free course of 20 lectures: every week a new lesson
letter will be sent to your mail. In this format, there are four big topics
that Internet marketers work with. These are building customer relationships,
copywriting techniques, content marketing, and creating real value for an
audience that people will be willing to pay for.
After
registration, you get access to the SopyBlogger digital library. There you can
download the necessary information on online marketing in pdf-document format.
The
course is continuously updated with new data, links, and the latest discoveries
in the changing field of Internet marketing.
Blueprint
This
is an official educational program
from Facebook. It is for beginners and
advanced representatives of companies, analysts, advertising specialists, and
SMM managers.
Blueprint is a catalogue of courses on working with the tools that Facebook has created for business. These are ads, launching a campaign, calculating the coverage and frequency of advertisements that get to the right people at the right time. With these guides, you can increase brand awareness and monetize Facebook content.
The
program is suitable for small companies and large advertising agencies. When
you study Facebook products and services on a professional level, you can pass
Blueprint exams and get a certificate confirming your knowledge.
Social Media
Quickstarter
The
Social Media Quickstarter program is a step-by-step guide to start a business on
social networks. You can also use their promotion tools and make the project
even more popular.
Even
if you have minimal knowledge of YouTube or Instagram, Social Media
Quickstarter can help you understand everything.
Choose
the social network that interests you and seems most promising. It can be
Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube, or
Snapchat.
Explore
detailed tutorials, from the basics to the fine tunes and features of each
platform.
Inbound Digital
Marketing Course Plus Official Certification
The
HubSpot Academy
course consists of 38 lectures.
Opting
for it, you will learn the basics of web promotion, SEO, creation, and
moderation of landings, blogs, conversion optimization, linden building, email
marketing. You will also know how it all works together to create a single
effective advertising strategy.
After
the certification exam, graduates receive an icon for their resume or LinkedIn
profile. This will demonstrate that they have expanded their merchandising
skills with HubSpot Academy.
Coursera
Coursera is a platform that can satisfy the needs of everyone. At
the time of writing, six promotion courses from two universities are listed on
the website.
For
the first course, “Introduction to Marketing” from The Wharton School
of the University of Pennsylvania, there is currently no entry, but you can add
it to your watch list.
The
University of Illinois at Urbana-Champaign presents a series of five courses on
digital marketing:
- Advertising
in a Digital World;
- Digital
Analytics for Marketing Professionals: Analytics in Theory;
- Digital
Analytics for Promotion Professionals: Analytics in Practice;
- Digital
Merchandising Channels: The Landscape;
- Digital Promotion
Channels: Planning.
All
five courses are required to obtain a certificate (at extra cost, if
necessary).
Udemy
Udemy has a collection of over 400 courses on marketing in
several languages. From SMM on Linkedin, YouTube advertising, Instagram or
Google Adwords, and Search Marketing to advertising courses for introverts, SMM
startups, or mobile applications.
As
a rule, the course provides unlimited access to the lectures. There is a
possibility of communication between students and the guarantee of a refund
within 30 days.
If
the course is completed successfully, a certificate can be obtained.
Academic Courses
Many
universities offer their online classes, and the website of academic
courses helps to make a selection of
such programs. In most cases, there is a fixed start date (usually February or
March).
This
may, for instance, be a program from Cambridge University CIM Certificate in
Professional Marketing. It includes promotion and integrated communications.
Final Words
It
is not difficult to begin to understand advertising or advance your knowledge
in this area. Digital marketing skills are essential for those who work in any
industry related to the Internet.
This
will also be an excellent choice for entrepreneurs. We hope that our article
will help you find the right online course. Get ready for a journey into the
world of advertising.