When was the last time you evaluated and improved on how you market your piece of property? Have you given any thoughts to consistently getting new clients, and keeping the current ones returning for more?
Let’s take a moment to ponder on this.
If your answers lack clarity, my bet is, it’s been a long time you’ve critically analyzed your business. Answering these questions will help you determine the right system that will get you a consistent influx of new clients in your business.
There’s no better time than NOW.
So, iVEN Digital has come up with some of the best marketing strategies for real estate companies. All you have to do is implement. We even included best practices to make understanding of each strategy so much easier! How cool is that?
1. Form Strategic Partnerships
Real estate marketing strategy number one – find partners to work with because teamwork makes the dream work. Whatever the industry, the whole idea is to align yourself with other businesses that can bring in new clients.
It sounds crazy, right? Why should I partner with our players in my industry, they are my competitors?
Hey! Having strategic partnerships within and without your industry, increases your list of potential clients and expands your brand.
You get more people knowing about you apart from those on your list and current or previous clients. You are also featured to a different set of new prospects still within your target audience.
2. Stand Out from Competitors (in a Good Way!)
The grass is always greener on the other side when you don’t water your own. Yes, it is always very helpful to check out what’s going on in your competitors’ field. If you can determine what their pricing is, and how they do marketing, you have a clearer picture of how you can improve on your own service delivery.
- What are they doing better than you?
- How can your real estate company stand out from others?
- How do you make your clients or prospects aware of your competitive advantage?
Say that you’re a local real estate company in Lagos, Nigeria. And one of your top competitors in another area emerges with a new mobile app. This app offered features and information that clients didn’t care about. Your ideal clients do not see the need for the app because it doesn’t provide valuable information. It doesn’t answer critical questions or solve issues these clients have.
You definitely don’t want to make those mistakes. You need to find the loopholes in the industry and fill it up with your expertise. The goal is to improve on what your competition delivers as great service and no haggling on price.
3. Improved Customer Support
In recent times, most brands and individuals have developed a preference for reaching out to companies on social media. Now, you would find a lot of people @ -ing a company. Also, you’d find a buyer reaching out to these companies through chat. And this happens much more now than traditional methods like the mobile phone. Also, sending emails to an address isn’t so popular anymore. People prefer a faster method to cater to their concerns.
Chatbots.
The numbers keep increasing as consumers look for simpler and much faster means of getting quality client service from different brands. So, therefore being able to address your clients’ concerns exactly where they are (social media) has become of paramount importance.
In research from 99Firms, you see that 79% of clients prefer to live chat businesses to get questions answered quickly. Here are the benefits of client experience chatbots:
- Zero customer wait time
- 24X7 availability
- Ever-expanding knowledge database
- Complex inquiries can be quickly submitted and sorted by client experience people.
Make sure you are always visible on the platforms where your ideal clients are asking questions. Unknown to them, they are awaiting feedback from you.
4. Be Visible on Relevant Social Media Platforms
You may have doubled down on Facebook marketing, but not much is happening.
Every business has a target audience and definitely a platform they hang out on. For instance, knowing where they hang out, is essential so you speak directly to their needs. However, a few questions to ask when setting up a system that keeps you visible and relevant in your audience mind:
- Are your ideal clients on Facebook or Instagram or LinkedIn?
- Is Facebook even the right platform for the posts you’re making and the audience you want to reach?
- What questions are they asking on those platforms?
- Who is replying to them and how are they providing them with the right support?
- What can you do differently that will get them to pay more attention to you?
Easy! Be visible on those platforms. Answer questions or solve problems.
Therefore, you’ve got to be genuinely interested in helping them make the best decisions when it comes to leasing, renting and owning a property.
5. Educate and Teach
A lot of your customers genuinely want to learn about different factors in the real estate industry. Showing up at every relevant event, on every relevant platform and providing industry practice makes you the expert.
There’s a lot your real estate company can teach customers about leasing of properties, both online and offline. However, you can also show them how to pick the right rental location based on certain factors. For instance, they need to know factors to consider when deciding to buy that dream home and how personal finance affects property choices.
Also, other ideas could be how to finance and build the ideal future home for your kids and so much more.
By helping potential and current clients better understand behavioral patterns in the real estate industry, you’ll earn their trust and become their trusted advisor.
6. Have an Effective Search engine optimization (SEO) strategy.
Many real estate companies feel they can survive without an online presence – even as simple as a website. Well not for long. Soon, you will be closing deals, doing customer support and even getting new clients using online marketing tools.
Having a website keeps your office mobile and very accessible so it’s important to get one.
Many decisions today start with a search on the internet. Why shouldn’t your website be on the results page for certain keywords typed in on Google by your ideal clients?
Your company’s website will rank higher and more often in Google and other search engines. It will boos brand visibility, website traffic, and leads. As prospects and existing customers search online for answers to owning, leasing, or renting properties, your goal is to be the first choice of preference and not a competitor!
7. Offer Best Practice Human-to-HumanTouch Points
It’s a known fact that most people or businesses focus a lot on getting new clients. And they overlook the marketing activities that are focused on current clients.
Yes, it is important to get new clients. But don’t forget that it’s more expensive to get new clients to purchase a product or service than it is possible to get current clients to make a repeat sale and refer quality clients like themselves to your business.
When you are able to do this well, it gives you more mileage in the marketplace and therefore, puts you ahead of your competition.
8. Offer Valuable Content
Does your real estate website have feature educational blog posts, infographics, relevant Q and As and other rich, useful content? If not, please stop what you are doing and correct this huge error because you’re missing out on another corner piece of marketing opportunity.
Content is one of the most important pillars in marketing therefore the use of it greatly affects all conversion rates. It changes suspects to prospects, prospects to leads, leads to sales (clients), clients to repeat clients or clients to referrals.
A piece of advice – missing out on any big marketing opportunity is not a good thing. You are not making good use of your marketing ammunition. However, you definitely are opening a pathway for your ideal clients to do business with your competition instead of you.
Your content, which could be ebooks, webinars, video and case studies are used to grab the attention of your potential customers thereby keeping current ones constantly engaged. Content is key.
9. Paid advertising, Measurements, and Tracking
Marketing isn’t marketing if it can’t be measured. Every digital marketing activity should be trackable and measurable. If your activities cannot be measured, then you are not doing something right. With every content published, there must be a promotion that tracks activities and measures results. How else do you get your ideal clients to find, listen and do business with you?
Using paid advertising to drive traffic and help you selectively communicate your value to the right people, at the right time, in the right place. Targeted ads provide highly-qualified traffic to your real estate site immediately, reaching new prospects and markets, or even existing clients to boost repeat transactions and encourage referral promotions.
Our agency is focused on ROI, trackable results and a happy/satisfied client. Educating you to make informed decisions when transacting or conversing with iVEN Digital is our goal. We do not want you to spend more or less than you should when it comes to the value you receive from iVEN Digital.
Let’s hear your thoughts in the comments section.
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