If there’s one thing I love about the digital marketing industry and the people within it, it’s the willingness to share knowledge. Not to be too gushy, but with so many incredible experts on hand who genuinely want to impart wisdom, it really is a fabulous industry to be a part of.
Diving into a free marketing webinar or tuning into your favourite monthly digital marketing podcast is often part and parcel of becoming the best version of your marketer self, especially when you’re first starting out.
Podcasts in particular have become a great way for folks to learn, understand and ruminate on different marketing topics – with familiar voices drawing you into conversations and their wider world.
It’s said that almost 22 million Brits have popped on a podcast in 2022, and the number of UK podcast listeners is set to increase to 28 million by 2026, according to Statista. This suggests that they won’t be going away anytime soon, and with good reason – they’re bloomin’ useful learning tools! Especially if you’re on the move or you don’t have time to read.
So, if you haven’t given them a try yet, maybe it’s time to hop on that bandwagon?
It’s Fun to Learn Stuff and Things
Podcasts can definitely make learning about marketing more fun, and if you have a brain like a sponge to soak it all up, it’s great! Until it’s not, though.
Information overload is a thing and knowing where to look for podcasts with credible sources and an opinion you can rely on can all get a bit foggy, particularly if you’re new to the game.
That’s where industry stalwarts like us come in.
Over the years, we’ve picked up on who’s worth paying attention to (and who isn’t) and worked out who’s going to provide you with the most reliable resources to add to your own tool kit.
To help you get ahead, we’ve put together a list of what we consider to be some of the best marketing podcasts out there. All of them are suitable for newbies and oldies alike, and are available across a range of platforms for your listening pleasure.
The SEO Mindset
Who: Sarah McDowell & Tamzin Suleman
Where: Spotify, Apple, Amazon, Pocket Casts, Stitcher +
What: The SEO Mindset is a podcast that focuses on providing actionable tips for building professional confidence and managing your mental health, with a specific focus on the digital marketing industry.
It’s very easy to suffer from imposter syndrome in an industry that changes so regularly. So, Sarah & Tamzin have come together to combine their expertise and talk all things personal development and how to “optimise” your digital marketing career.
Sarah is a longtime doer of digital marketing with over 10 years experience and is a self-confessed SEO nerd, who’s also a seasoned speaker and trainer. We were very lucky to have Sarah share her nerdiness with us at Drink Digital back in March 2022.
Tamzin is a career coach who specialises in helping people grow through coaching, mentoring and teaching. She also has a background in digital so fully understands the intricacies of the industry – making both Tamzin and Sarah perfectly placed to talk about such a subject.
If you feel like you need a bit of a morale boost, go listen. In fact, even if you don’t, go listen anyway!
Search with Candour
Who: Jack Chambers-Ward for Candour Agency & Guests
Where: Apple, Spotify, Overcast, Stitcher, Pocket Casts +
What: Candour Agency is a well respected name within the industry, both for the quality work they do in digital marketing and web design, and for being the brains behind the little gem that is AlsoAsked (if you don’t already use this for keyword research, you should).
And their podcast certainly lives up to expectations as far as quality is concerned. Search with Candour is a great “all rounder” weekly podcast which is hosted by SEO specialist, Jack Chambers-Ward who often co-presents with a guest on each episode.
It’s been consistently put out since 2019 and over the years, they’ve covered everything from how to do a technical SEO audit and using TikTok as a search engine, to how to build an agency as a person of colour.
There are A LOT of back episodes to dig your marketing teeth into, so you best get started, quick sharp!
Who: Aledya Solis & Guests
Where: Youtube, Anchor, Spotify, Apple, Overcast, ivoox
What: Starting life as a Youtube video series that soon found its way to the aural delivery platforms,Crawling Mondays is an SEO-specific podcast from industry veteran and extraordinaire Aledya Solis.
Focusing on specific areas of SEO – from content, to mobile to international – Aleyda will share advice, how-to’s, tips, tool reviews and interviews with other big names within the industry.
If you’ve been around the digital marketing block a few times, the likelihood is that you’ve heard of Aleyda. Aside from being a very lovely individual (and winner of European Search Personality of the Year no less), she’s also a highly regarded International SEO consultant, blogger, speaker and author.
Very passionate about teaching others, Aleyda is also the creator of the #SEOFOMO newsletter and LearningSEO.io, a very useful learning roadmap for budding SEOer’s. Both the podcast and the roadmap are chock full of reliable, credible nuggets of marketing goodness and are an absolute must if you’re keen to develop your SEO skills.
Who: Spencer Gallagher, Pete Hoole & Guests
Where: Spotify, Apple, Youtube, Amazon, Castbox, Castro, Podfriend +
What: Agencyphonics is a podcast specifically geared at digital marketing agency owners (and those aspiring to be one). A little more business biased than most on our list, the podcast has also spawned a best selling book and social enterprise called Agencynomics, which provides free community, guidance and events for agency leaders.
Covering all aspects of the digital marketing spectrum, from SEO to digital PR to branding, Spencer and Pete bring niche agency founders and CEO’s on to provide a unique perspective on agency life. Delving deeper into what goes on as well as looking at specific aspects of operating an agency, they’ve covered everything from navigating change and lead generation, to how you can jazz up your pitching.
Sitting down with the founders/CEO’s of big industry names such as Rise at Seven and Brainlabs (plus Rob Mayhew, who is worth a follow on Linkedin/TikTok just for his collection of knitted sweaters alone), Spencer and Pete have certainly made a name for themselves.
There’s a lot to be learned about how the industry operates and what people at the top of their game are doing to make sure they stay there. Definitely worth a listen!
Girls in Marketing
Who: Olivia Hanlon & Guests
Where: Apple, Spotify, Anchor, Pocket Casts, RadioPublic +
What: The Girls In Marketing podcast is the brainchild of Olivia Hanlon and a small but mighty collective of passionate women driven to educate, empower and support other women in digital. Simultaneously working to help close the gender skills gap and level the playing field within the industry.
Female-led with a female focus (particularly those from the younger Millennial/Gen Z age range), the podcast covers many topics and important industry issues. Olivia and her team offer up useful tips and tricks to help you get started, covering SEO, content and PPC among others as well as digital marketing news and updates.
They also open up discussions with thought-leaders from the industry, covering anything from greenwashing and the perils of unpaid marketing experience, to navigating data and insights.
While the podcast is definitely a feather in the cap of Girls in Marketing, the dedicated community they’ve amassed is what really makes them. With a huge number of followers across social media ready to answer your queries and a range of free resources always available on their website, there’s no shortage of support if you need it! They also have a membership option available, giving you access to workshops, masterclasses and events, both online and offline.
The SEO Pioneers
Who: Shelley Walsh
What: Slightly different to the other podcasts on our list, in that this is video only and doesn’t have a regular set output, The SEO Pioneers video series was created as more of a history lesson. To take a look back at how SEO came to be, piecing together the early days of the industry, its evolution and what it might evolve into in the future.
Shelley is joined by some of the biggest names in SEO, many of whom have been at the forefront since the beginning, playing an integral part in shaping the industry as we know it today.
From the likes of Bill Slawski (this was one of his last interviews before sadly passing away) and Mr Google himself, John Mueller amongst others, there’s certainly no shortage of expertise here!
Shelley herself is an SEO veteran, with over 20 years of expertise under her belt. She’s also been published in many highly regarded industry publications and currently works as content strategist for Search Engine Journal, as well as offering consultancy services specialising in content and digital PR.
The conversation is well seasoned and safe with lots of anecdotes along the way. You know those types of conversations you could just sit and listen to all day? The one’s where you don’t feel like you’re learning something, but you are. Yeah it’s that type of podcast.
Who: Sara Tasker & Guests
Where: Spotify, Apple, Acast, Amazon, Podbean, Podbay +
What: Hashtag Authentic is a social media and content marketing focused podcast that’s all about getting your creative juices flowing. Whether you’re an entrepreneur looking to build your personal brand, a business owner or a content writer, the idea is to help you find balance between strategic marketing and human authenticity while growing your audience.
It’s hosted by Sara Tasker, who’s spent the last few years letting her creativity run wild as a social media expert, photographer and author through her consultancy firm, Me & Orla. She also offers 1 to 1 business coaching and consultancy services as well as providing useful online guides and eCourses that you can work through at your own pace.
In the podcast, she’s often joined by notable guests from the industry to discuss anything and everything content related – from the power of storytelling through to the dangers of people pleasing.
They’ll also have a good chin wag and share some inspiring stories, as well as practical advice and insider insights to help you make the most of social media and build your business. It’s a real feel good podcast that is full of inspiration for anyone looking to up their content game.
Who: Dan & Lloyd Knowlto
Where: Apple, Spotify, Youtube, Podtail +
What: If you want to learn about marketing with a side helping of bantz, then the Business Anchors podcast is for you. While the overarching focus is business as a whole, they cover a number of different marketing related topics and how you can use them as part of your brand building strategies.
Hosted by brothers Dan and Lloyd, they’re on hand (and on camera) to talk you through the many different ways to help… and they have quite the laugh doing it.
While some of the chats are a little more generalised and top level than other podcasts on our list, there’s still lots of tasty knowledge treats to be had! From how to smash being a marketing manager to finding ways to inspire your video content and the power of empathy-based marketing, to name a few.
Founders of Knowlton, an award winning video and social media agency, their enthusiasm for what they do and disruptor vibes are definitely a breath of fresh air.
Who: Rob Twells & Bethany Oakes for The Digital Maze plus Guests
Where: Anchor, Spotify, Apple +
What: It would be a huge oversight from me if I didn’t include our very own podcast, Room 301, a new marketing podcast from Boom’s parent company, The Digital Maze.
Created to give marketing leaders (and anyone else that wants to connect the dots between business and marketing) an overview of what’s going on in the industry, providing useful insight into different areas of digital marketing and what that means for business.
Hosted by Rob, co-founder of The Digital Maze, and Beth, Growth Marketing Manager for the group, alongside industry experts they dig deep into digital marketing, covering everything from creative content and its place in your strategy, to PPC predictions and web design psychology.
I might be a bit biassed here because I was on it myself (because, you know, I’m a legend), but this is definitely one to add to your listen list as it continues to grow. Now, go catch up on the one’s you’ve missed!
Podcasts have reshaped the way we learn, and this evolution doesn’t look to be slowing down anytime soon. As more and more people turn to digital channels as both a source of information and as a way to share expertise, the more we’re able to expose ourselves to new points of view and styles of teaching. Long may it continue I say.
Do let me know if there are any other marketing related podcasts that I should be checking out, I’m always open to trying new ones!
In the meantime, if you’d like to learn more about digital marketing, check out our page for our webinar offerings.
Need something a little more tailored? to discuss your requirements and find out how we can help with things like for you and your team.