Then, taking advantage of Twitter’s new expanded images feature, we publish it as an image and reframing it:
You can simply right click any image on the web with Buffer’s browser extensions for Firefox and Chrome to share a new image post on Twitter or Facebook, that according to the latest social media statistics, will garner significant more clicks, Retweets and favorites.
We also try slightly different wording each time we post the same thing, like this:
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5. Re-Buffer Posts and Buffer Native Retweets
A fairly recent feature we added to Buffer is the ability to drag-and-drop updates. You can now easily copy updates from your Twitter account to your Facebook account. For example:
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And you can also copy past updates back into your Buffer queue, which is really useful for getting more out of popular posts:
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Another neat feature of Buffer is that you can schedule native Retweets from Twitter.com. This is super easy and works with the click of a button. To get started, you just need to install the Buffer browser extension.
Now, whenever you see a Tweet that’s worth sharing, you can hit the Buffer button:
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This will let you easily schedule a native Retweet from any of your Twitter accounts:
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Plus, you can easily change the Retweet to the old school “RT @username: Text of the tweet” format. If you hover over the composer, you’ll see an option to “change to quote”:
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That’s all it takes! Now you’ll see that Retweet in your Buffer queue, waiting to be published. Of course you can still edit the update to delete, change it to a quote or move it around in your queue:
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6. Keep on Top of Your Brand and Find Great Content with Mention & Buffer
Mention is a great tool to help you keep on top of your brand all over the web. It lets you monitor mentions of your brand specifically, as well as industry keywords, competitors and more. When you sign up for an account, the first thing you’ll want to do is create a new alert. This is as simple as naming your alert and adding any keywords you want to monitor:
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To get the most out of the recent integration of Mention + Buffer, you can now add your Buffer account to your Mention alerts so you can publish results to social networks. You can do this when you create a new alert, as well as adding your Facebook or Twitter accounts:
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If you add your Buffer account, you’ll be able to publish to all of your connected social profiles and pages, just like you can from the Buffer dashboard or browser extensions.
Inside your alert results, you can filter by source including images, blogs, Twitter, Facebook, videos and more. If you choose blogs, you can find some great content to fill up your Buffer account:
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Once you’ve found a post that you want to share, just click on the “React” menu and choose “Add to Buffer”:
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7. Use Followerwonk to Tweet at Optimal Times
Followerwonk is a tool that we love using at Buffer to work out when is the best time for us to tweet.
To get started, head over to Followerwonk and click on “Analyze followers”
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Next, pop your Twitter username into the box and select “analyze their followers” from the drop-down:
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When your report is done, you’ll see a graph that shows when your followers are most active:
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If you use Buffer, you can take advantage of this by creating a Buffer schedule based on your Followerwonk report. Just choose how many times you want to post each day, and hit the “Schedule at Buffer” button.
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8. Transparency
Something we’ve found that’s really helped us to bond with our readers and build up a community around Buffer is to be really open about how we run the company. We share details about Buffer on our Open blog, as well as in interviews and on other sites.
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We share details about our support team and how we handle customer support each month:
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And about our revenue:
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And we’ve even published a deep-dive before on how we manage our content strategy for the Buffer blog:
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9. Set Up Google Authorship
Google Authorship is not just the photo and byline that appears on search results pages, thought that’s a large part of it.
Below is a search results page for the term “Google authorship” showing many entries that have taken advantage of authorship:
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In addition to the byline, there is a strategic layer to Google authorship. The tie-in with Google+ profiles creates verified connections between content on the web and the creators of the content. This gives Google the ability to identify quality, human-created content.
There are several benefits of setting up Google authorship for your content:
1. Your authorship byline will get you noticed.
Look at the below heatmap generated by eye-tracking studies. As you might expect, the top results on the page get a lot of looks, but so too do the results with rich snippets (and not so much for the results in between).
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2. Entries with rich snippets have higher click-through rates.
A study performed by search marketing firm Catalyst found that clicks improved 150% with Google authorship.
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3. Authorship is an advantage to the little guy.
Authorship offers a competitive advantage. A recent study found that only 3.5% of Fortune 500 companies are actively using authorship. Until they do, they are giving a big opportunity to the rest of us.
Authorship may be the future of search.
Don’t take it from me. Take it from Google’s Eric Schmidt. He sees a future where identity plays a big part in search results.
Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.
To get started with Google authorship, you can check out this step-by-step guide on the Buffer blog.
That’s it! I hope some of these might be useful for you here. We’ve recently introduced the brand new Buffer for Business too, so in case you’re looking for a powerful social media management tool, take a look, we’d love your feedback on it.
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