Do you believe in making data-driven business decisions? Here’s to help you feel more confident about your decisions with 90+ digital marketing statistics. 🚀

Everything is digital today—from the morning newspapers to placing pizza orders. Consciously or unconsciously, we come across many digital experiences that shape our purchase decisions. Businesses are leveraging digital touchpoints to reach customers and reinforce their branding. This newly-evolved stream of marketing is called Digital Marketing.

Digital marketing comprises any promotional effort in a digital format ranging. It is a wide stream of marketing, which can be multifurcated into SMS, search engine, content, email, social media, etc.

The digital landscape is continuously changing with the latest trends and new technologies. Therefore, brands need to reshape their strategy regularly to stay on top. The digital marketing statistics listed here will help you improve your online marketing strategy!

Digital Marketing Statistics: Top Picks

1. The B2C sector channels 15.1% of revenue to its marketing budget, while B2B companies devote 7.8% of revenue to their marketing budgets.
2. Today, people take 9 days longer to make purchase decisions than they used to take in 2015 on average.
3. 91% of businesses use video as an important part of their marketing strategy in 2023.
4. The digital advertising and marketing market worldwide was estimated at $531 billion in 2022 and is expected to cross $1.5 trillion by 2030 at a CAGR of 13.9%.
5. Digital marketing witnessed a 14% growth from 2020 in the US.

Online Ads Statistics

6. Research shows that search ads can increase brand awareness by 80%.
7. In 2022, mobile advertising spending was estimated at $327.1 billion worldwide. It is projected to reach $399.6 billion by 2024.
8. 70% of internet users want information about new products or services through descriptive content instead of advertisements.
9. The cost-per-click for search ads stands at $3.53 on average.
10. In 2022, worldwide search advertisement spending was estimated at $164.6 billion, expected to be valued at $190.5 billion in 2024.
11. Display advertising which accounts for the largest ad share, reached $244 billion in 2021.
12. The cost-per-lead for search advertising is $41.40 on average across all categories.
13. The average click-through rate for paid ads is 6.18% across all industries.
14. Research shows that 61.5% of total ad expenditure was directed toward digital advertising in 2022.
15. The global market for display advertising is projected to reach $939.4 billion by 2030 with a 15.3% CAGR.
16. The average search advertising conversion rate across all sectors is 8.82%.
17. Businesses earn $2 for every $1 spent on Google Ads resulting in 200% ROI.
18. The average CTR for Google ads across all industries is 3.17% for search ads.

SEO Statistics

21. 70% of businesses believe that SEO generates more sales than PPC.
22. Out of billions of searches that Google receives daily, 15% of searches are unique and have never been seen before.
23. The Search Engine Optimization market is estimated to be valued at $99.4 million by 2027 worldwide.
24. Google images were created after the search engine received many searches about Jennifer Lopez’s dress in the 2000’ Grammy.
25. Google receives over 77,000 searches every second.
26. 76% of Near me local searchers on a mobile device visit a business within a day. Moreover, 20% of those make a purchase.
27. 49% of businesses believe that organic searches bring them the highest ROI.
28. 71% of digital journeys begin with a search engine.
29. The number one result on Google’s organic search engine results page has an average CTR of 27.6%.
30. 75% of people never scroll past page one of Google’s first results page.
31. Organic traffic (from the Google search engine) accounts for 43% of the total traffic for eCommerce sites.
32. A featured snippet box accompanies 12.29% of search queries on Google.
33. Nearly 1 in 3 google searches involves location.
34. 53% of marketers recommend guest posting as the most effective link-building strategy.
35. Companies that blog have 55% more visitors, 97% more inbound links, and 434% more indexed pages than those that don’t.

Social Media Marketing Statistics

36. The annual spending on social media advertising is estimated at $134 billion in 2022, with a 17% YoY increase.
37. Instagram has more than 200 million business accounts.
38. The Social media Ad spending is estimated to be $268.70 billion and is projected to reach $384.87 billion in 2027, a CAGR of 9.40% (2022-2027).
39. Social media has a 33% share in overall digital ad spending worldwide.
40. TikTok remained the fastest-growing social media network in 2022, with 40% of businesses planning to use TikTok in their social media strategy.
41. 35% of users send snaps involving the products they wish to buy.
42. 90% of the Instagram audience follows at least one business profile.
43. On Facebook, there are more than 200 million business accounts.
44. 80% of B2B businesses use Twitter to get organic results for their social media marketing.
45. 61 million companies are active on LinkedIn.
46. 63% of ads on TikTok, which have the highest CTR share their message within 3 seconds.
47. Brands with a comprehensive business profile on LinkedIn attract 5X more views.
48. Reels make up more than half of the content reshared on Instagram DMs.
49. Around 30 million businesses can be viewed on Snapchat maps
50. 66% of Facebook users visit a business profile at least once a week.

Email Marketing Statistics

51. The ROI of email marketing is 3500%! For every $1 that a brand spends on email marketing, it can earn $36.
52. Approximately 333 billion emails were sent and received in 2022. The number of sent and received e-mails has constantly been rising.
53. 50% of US small and medium-sized businesses use marketing automation for email drip campaigns, while 47% reported using it for social media reactions.
54. Email marketing brings the highest return on investment to small and medium businesses.
55. Research shows that 58% of users check their emails before surfing the internet for other activities.
56. 49% of consumers report looking forward to receiving emails from their favourite brands.
57. 45.37% of all emails sent are spam.
58. Highly segmented emails return 3 times the revenue of unsegmented emails.
59. Govt. related industry has the highest avg. the open rate at 28.77%, while Beauty & Personal Care has the lowest at 16.65%.
60. Welcome emails have an average open rate of 68.6%.
61. 45% of marketers believe in sending their leads one email per week.
62. 66% of marketers believe email nurturing is the best way to re-engage leads.
63. 22% of consumers are likelier to open an email with subject lines that show some sense of urgency.

Conversion Rate Statistics

64. 74% of conversion rate optimization programs result in increased sales.
65. 80% of new leads are never converted into sales due to the absence of lead nurturing.
66. Less than 20% of marketers use A/B testing to improve their conversion rates on landing pages.
67. 84% of marketers believe putting more time and resources into the lead nurturing program will lead to better conversion rates.
68. Websites with superior user interfaces result in 400% higher conversion rates than poorly designed websites.
69. Search ads can also improve the organic conversion rate. Yahoo witnessed 59% more conversions for the users who search after seeing a display ad.
70. A 1-second delay in your site speed can reduce the conversion rate by 7%.
71. Personalized experiences convince people more! Personalized Call-To-Action converts 202% better than default CTAs.
72. The phone number fields on web forms can reduce conversion rates by 47%. People hate giving out their phone numbers online.

Mobile Marketing Statistics

73. In 2022, mobile advertising spending was estimated at $327.1 billion worldwide. It is projected to reach $399.6 billion by 2024.
74. 49% of emails are opened on smartphones.
75. 65% of the customers compare product prices on mobile while shopping offline.
76. 55% of users use search engines to know specific information about the product they wish to buy.
77. 91% of users operate social media on their smartphones.
78. 58.57% of people use mobile phones, while 39.35% use desktops.

E-commerce Marketing Statistics

79. A/B testing can increase shopper engagement by 13% and revenue by 21% for an eCommerce brand.
80. Research shows that 80% of consumers are more likely to convert when they are provided with personalized experiences.
81. Users take around 50 milliseconds to construct an idea after visiting a website.
82. 53% of marketers say that videos have helped reduce support queries.
83. Inbound Marketing and SEO are more effective for B2B than B2C brands.
84. 73% of all consumers are more likely to purchase a product or service when explained through a video by the brand.
85. The ROI on UX is more than 10000%! For every $1 invested in a website’s user experience, there is a return of $100.
86. The revenue from US retail e-commerce market is estimated to reach $905 billion in 2022. The revenue is forecasted to exceed $1.7 trillion from retail e-commerce in the United States.
87. 35% of brands leverage AR/VR in their digital marketing strategies, and 42% plan to increase their investment in 2022.
88. The digital advertising and marketing market will be $223.2 billion in the United States in 2022.
89. In 2021, e-commerce accounted for nearly 18.8% of global retail sales, forecasted to reach 24% by 2026.
90. 78% of internet users occasionally research a product online.
91. Amazon accounted for 44% of all US eCommerce sales in 2017.
92. 45% of global shoppers buy products online and pick them up in-store.
93. 63% of businesses increased their marketing budget in 2021.

Wrapping Up

Digital marketing is essential to your business’s success. In this changing digital landscape, it is important to stay up-to-date with new industry insights. We hope that the above digital marketing statistics helped you brainstorm ideas for marketing strategy. 🍀

Source: Think With Google, MDG Advertising, Research and Markets, Web Strategies Inc, Internet Live Stats, Optimizely, Search Engine Journal, Litmus, WyzOwl, Epsilon, CatalystSilicon, StrategyR, Statista1, Statista2, Word Stream, Statista3, Statista4, Statista5, Hubspot, Statista6, Hootsuite, Zenith Media, Statista7, Ahrefs, Pew Research, Google APIs, Think With Google, Instagram, Get Response, Google – Economic Impact, Data Box, WebFx, Business to Community, Drift, Ko Marketing, Marketing Sherpa, Adobe, Ascent2, Forrester, Search Engine Journal, Neil Patel, Backlinko, Semrush, FB Q4 2020, Melt Water, Instagram Business, Content Marketing Institute, LinkedIn, TikTok, Facebook Business, Statista7, Wolf Gang Digital, Klaviyo, Mail Chimp, VTL Design, Optin Monster, Tubular Labs, Salesforce, LocalIQ, Data Reportal, CXL, Business Insider, Stat Counter, Google Blog, SnapChat for Business