A new year is here and with its arrival, small business owners should be assessing their marketing strategies over the past year and developing new ones for 2024. This slow-season time is the perfect time for business owners to sit down and take stock of where their companies are today and what digital marketing services and efforts are needed to get them to their next business goal. With so many competitors out there today, entrepreneurs need a marketing strategy that will help them go from being one of many options to becoming THE choice in their community. A focus on understanding the system of marketing and how it all works in a local market can help small business owners beat their local competition in 2024 and get more sales! Digital Marketing Is A Collection of Systems A big problem that prevents many small business owners from really benefiting from their digital marketing efforts is a lack of understanding of systems, strategies, as well as tactics and how they differ and change from year to year. Individual tactics like organic search or email newsletters are essential to an overall digital marketing strategy, but they are not strategies on their own. Similarly, individual strategies such as increasing incoming leads or getting more follows on social media, which are accomplished using different tactics, may be beneficial but are only singular strategies of what should be an overall business marketing system. By developing an entire system that addresses all parts of a company’s business goals and strategies while reflecting on past performance, new trends, and other factors, business growth can happen. How Can Businesses Keep Up With Emerging Marketing Trends? Keeping up with effective digital marketing strategies that continue to get results can be challenging, mainly because trends change from year to year. What was working last year and the year before for small businesses may be different from what professional digital marketing services are seeing more results from today. Changes to the Google algorithm can derail marketing strategies, as can economic conditions and other factors that change consumer habits. With knowledge about all of this, what is the answer to keeping up with all of those changes and continuing to succeed? An evergreen digital marketing system that adjusts along with the times and the trends is the best answer. Learn To Create a Marketing Blueprint That Works From This Video Click the link and watch this month’s Small Business Workshop hosted by Chris from Marketing Heroes as he gets into digital marketing systems for small businesses and how to create one that will keep on working through a year of new marketing challenges and trends! Start 2024 With An Effective Blueprint for Profitable Digital Marketing Small business success with digital marketing demands more than just using a few well-known tactics that every small business’s competition is already using. It requires entrepreneurs to assess their current marketing strategies, audit their successes and losses, and then build a system that can be used year in and year out to achieve the company’s goals. Watch this month’s digital marketing workshop for a free lesson on how to create a marketing blueprint and then schedule a free marketing call with Chris from Marketing Heroes to learn more. Do not miss all the free downloadable business planning tools accessible in the video!