Google Local Services Ads are an excellent method to increase the number of leads for your company.
Instead of spending money on a pricey PPC ad for your plumbing company and doing keyword research, figuring outbidding tactics, and still getting the incorrect eyeballs on your advertising.
Google Local Services Ads concentrates on bringing you legitimate leads in the region where you operate.
But what exactly are Google Local Services Ads, how do you create them, and do you even qualify?
This helpful tutorial will lead you through the fundamentals.
What Is Google Local Services?
Google Local Services Advertisements are a variation on paid search ads.
They, like PPC advertisements, show at the top of search engine results pages (SERPs), but Google places them above both organic and PPC results that are tailored to consumers in your region.
You do not need to write the ad, meta-text, or copy: Google will build the advertisements based on your business profile.
What’s the Difference Between Local Services Ads and PPC?
Local Services Ads are not paid per click, but rather pay per lead. Your budget is depending on the number of people who finally click through your ad to contact you.
Find you trustworthy leads, and provide users with accurate search results.
You are also do not need to perform the time-consuming task of keyword research or testing to discover customers when using Google Local Service Ads.
Instead, Google creates an ad based on your location, company hours, services offered, and highlighted characteristics, which is then displayed to potential consumers looking for hundreds of relevant keywords in your region.
The contrast between Google Local Services and sponsored search is critical since it is not an either/or situation.
They should complement each other.
Potential consumers may pick you over another LSA result if your company also appears in sponsored or organic results.
Thus having both will result in a higher conversion rate.
Customers may click on your ad to view your business hours, learn about your services, send you a message, or phone you -.
You won’t charged until they contact you. It is up to you whether you call them back, email them, text them, or refuse the lead.
Furthermore, you only pay if they contact you directly through the advertisement.
What Is a Local Service and How Do I Know if My Business Qualifies?
Local service advertisements are intended to capitalize on the combination of particular transactional search intent.
(e.g., “locksmith open now”) with Google’s location capabilities.
If you provide services to a certain region or have a physical location in that area.
You may place a Google Local Services Ad.
Currently, a wide range of services is eligible for Google-sponsored local listings.
You may use Google LSAs to market your firm for these services, as well as yourself as a local professional if you operate independently (i.e. with no admin personnel).
Lawyers, real estate brokers, and tax professionals can all benefit from professional services.
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