Adcore Inc (TSX:ADCO) saids it has debuted a new digital marketing-focused blog on its website, which it believes will better serve its customer base and provide valuable industry insights.
The blog aims to help marketing professionals such as chief marketing officers and marketing managers better understand and harness the power of digital marketing technology to grow their businesses.
In terms of content, Adcore said that the new blog will feature a wide variety of popular categories in digital marketing, including PPC, e-commerce, advertising channels, technology and more.
Content is created and delivered through various mediums including traditional blog posts, news reports, videos, ‘how to’ articles and trending topics. Additionally, Adcore’s blog will also feature a capital markets section focused on marketing and AdTech, providing industry developments and updates to help readers understand the sector at large, the company added.
“In today’s world, content is becoming more and more crucial, as it answers our audience’s questions and helps to build trust, develop relationships, improve conversions, and increase engagement,” Omri Brill, Adcore’s CEO said in a statement.
“Customers expect high-quality, consistent content from their favorite brands, and Adcore’s new blog is all about that and more. The new blog is an exciting addition to our website, allowing digital marketing professionals from around the world to connect, read and share opinions.”
Brill told shareholders that the company is seeing a dramatic increase in its subscriber base, which the CEO said demonstrates the value and relevance of the content that Adcore is providing.
“We look forward to further leveraging the blog to support our existing customers,” Brill added.
Toronto-based Adcore is a leading e-commerce advertising management and automation platform to leverage digital marketing in an effortless and accessible way.
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