Advanced 2.0 Social Media Marketing for Professionals Facebook Advanced Marketing Strategies
• CRM Integrations
• Ads Advanced Reporting and analysis
• Facebook Funnel Strategies
• Bot Management
• Facebook Ai integration
• Ad Testing Protocols
• Scenario-based backlinks
• Facebook Reels
Facebook Community and influential marketing:
• Why Facebook Groups?
• Start a Facebook Group for Your Audience
• Create Your Facebook Group
• How to Grow Your Online Community
• How to Create More Engagement in Your Community
• 3 Quick Tips for Increasing Engagement
• Best Types of Posts to Share in Your Group
• Make Consistent Posting Easier
• Content Tools & Apps I Love to Create and Automate Posts
• Make Your Posts Count More and Increase Engagement
• Use Analytics to Grow Your Community
Facebook Retargeting Strategies:
• What is Facebook Retargeting and Why is Important for you
• Creating a Facebook Pixel
• Installing the Pixel in WordPress
• Installing the Pixel on other websites (non-WordPress)
• Installing the Facebook Pixel on your Website.
• Testing the Facebook Pixel
• Creating an Audience of everyone that visited your website
• Creating an Audience of people that cited specific pages
• Creating your Optimized Facebook Ad with the Pixel
Facebook for Local Business:
• How Facebook Ads Can Help your Local Business to
Grow
• This is the Plan for your Local Business
• Reaching people around your business
• Creating your Local Business Facebook Ad
• Create a Facebook Ad for your Local Business
Sales Funnel:
• What is a sales funnel?
• Create Maximum Leverage
• Conversion Strategies
• Variation in a call to action
• Create a sales pipeline
• Platform Level CRM Integration
• Frequently Asked Questions
• Converting Leads into Sales
YouTube Shorts:
• Short Video Creation
• Content Marketing Strategies
• Content Plan
• YouTube short editing
Tiktok & Snack Video Branding:
• Tiktok Business Suit
• Permissions Management & Automation
• Tiktok Ad account
• Advertising Catalogue
• Tiktok & Snack Video Monetization
• Trend Management Strategies
• Business Creative hub
• Competitive Advantage & Research
• Tiktok Shorts
Snapchat Marketing:
• Snapchat Marketing Campaigns
• Snapchat Marketing Strategies
• Snapchat Sponsorship
• Policy & Guidelines
• What is Snapchat Business Account
• Basic to beginner-level marketing tips
• Snap code & Username Promotion
• Snapchat Content Calendar
OLX Marketing:
• Account Creation
• Policy Violation
• Product Research
• Remarketing
• Inquiry Handling
• Conversion Tactics
• Short Video Creation
• Content Marketing Strategies
• Content Plan
• YouTube short editing
Twitch & Social Media Livestream:
• Future of Livestream
• All Livestream Platforms including Twitch
• Post Dated Live Stream strategies
• Fb and Instagram Livestream
• OBS Studio
• BeLive streaming software
• Let’s do a live stream class test
Podcasting:
• Why Podcasting?
• Recommended Tools for Podcasting
• Recommended Platforms to Share a Podcast
• Coming Up with Your Podcast Idea
• Tips for Recording Your Podcast
• Tips for Editing Your Podcast
• Publishing Your Podcast with Libsyn
• Publishing Your Podcast with Anchor
• Case Study: Different Styles of Podcasts
Voice Note Marketing:
• Trend of Voice Notes
• Content Plan
• Content Management
• Competitive Analysis
• Voice-over strategies
• Voice-over marketing
QUORA:
• Why Quora?
• Find the Right Questions, and Optimize Your Answer
• Quora Affiliate Marketing
Portfolio & Brand Management:
• What is portfolio branding
• Brand Strategy
• Brand Competitive analysis
• Key selling points
• Taglines, Audience & Goals
• Milestone management
• Subbrands and sponsorships
App Marketing & AdMob (application searchengine optimization – ASO)
• Play store and apple store Requirements
• How to promote your app on international platforms
• Application development protocols
• Copyrights
Drop servicing & Leadership Skills:
• What is Drop servicing
• How to manage human resource
App Marketing & AdMob (application searchengine optimization – ASO)
Drop servicing & Leadership Skills:
• Platform Selection
• Service Selection
• Third-party service-based platforms
• Profit calculation
Earn Through Content Marketing & Copywriting:
• Copywriting Basics
• Case Study: A Sales Page That Works
• 9 Commandments of Copywriting
• Write Better Headlines
• Write Quality Articles
• Improve Your Website’s SEO
• Tips for Better Email Copy
• How to Make People Open Your Emails
• Qualities of an Effective Promotional Email
• Examples of High-Quality Emails
• Email Copywriting Case Study
• Tips for Better Social Media Copy
• Copywriting Tips – Similarities Across Platforms
• Copywriting Tips – Differences Across Platforms
• Social Media Best Practices
• T.H.I.N.K. Before You Post
• Social Media Copywriting Case Study
• Supplemental Reading List
Policy Violation and account reinstating:
• Formal Digital Communication Strategies
• Platform policy guidelines
• Fair Use Policy
• Account Handling Reinstating
• Service Providing
• Cause & Effect theories
• Plan of action
Client Management Strategies:
• How to manage clients’ global and local
• Types of Clients
• What are the minutes of the meeting
• How to Manage and optimize your work with clients
• How to deal with tough clients
• How to acquire new clients
Digital Marketing & Artificial Intelligence (for technicalanalysis)
Microsoft Data Analytics:
Understand the basics of databases
• Understand the database client tools (SQL Developer & SQL
Management Studio)
• Read data from databases
• How to apply filters on results according to a particular requirement
• Understand Functions used in SQL
• The concept and use of sub-queries and JOINS
• Use the commands of DDL
• Learn to normalize the tables
• What is Business Intelligence and Intro to Power BI
• Report building life cycle in Power BI
• How to get data from multiple sources in Power BI
• Learn how to clean and transform the data in Power BI
• Learn to create relationships between tables
• Learn how to apply filters on Dashboards in Power BI
• Learn to make quick measures and how to use measures
• Learn to make hierarchies of tables
• Learn the calculations using DAX.
• Learn to create calculated fields, tables, and measures
• Learn to apply filters to the data
• Create reports and apply custom visualizations
• Publish and share the report
SAP Business One:
• What is ERP
• Types of SAP
• Benefits and scope of ERP System
• Company-level integrations
• Chart of accounts and all
• Module Level Integration
• Implementation of SAP in companies
• Mistake and rectification
Microsoft Office Expert:
• Office Management Tools
• MS Word Basic to advanced level formatting
• Layouts and typography
• Objects and modifications
• MS Excel Basic interface update
• Cells, tables, and charts modifications
• Automation and formula integrations
• Basic formulations
• Data management and mining
• MS PowerPoint overview
• Tools and theme implementations
• Presentation strategies
• Introduction to google slides
Microsoft Cloud:
• Introduction to google sheets and cloud computing
• Introduction to google docs
• Google Slides
Presentation & Communication Skills:
• Business Meetings
• Gestures & props
• Confidence Boosting Strategies
• Content Presentation
• Dress Code ethics
• Formal Debate
• Formal Written Communication
• Words to use and not to use
• Analysis & Justification
System Management:
• How to manage files and documents
• Customizations and data mining
• Mandatory Software for effective use
• Browser integrations and extensions
• System modifications
Business & Project Management
Event Management (Basic Level):
• Event Marketing Strategies
• How to Execute Digital and physical events broadcasting
• Planning & Coordination
• Event Promotion
• Conferences and awareness sessions
• Data Gathering
• Event Intimation Strategies
• Reminder Strategies
• Follow-up Strategies
• Event feedback and Conversions
International Trade & Logistics Management:
• What is Trade
• Internal Trade VS International Trade
• Advantages and Disadvantages of International Trade
• Types of Export Businesses
• Sources of Market Intelligence
• Export Marketing – Guidelines
• Types of Export Marketing
• What is a Letter of Credit
• Parties Involved in Letter of Credit
• Types of Letters of Credit
• Letter of Credit Process Flows
• What is UCP 600
• What is a Bill of Lading
• Parties Involved in Bill of Lading
• Types of Bill of Lading
• What is Export Stuffing and its Types
• What is a Swift Code
• What is HS Code
• International Trade Payment Methods
• Clean Payments and Its Types
• Documentary Collections and their Types
• Letter of Credit
• Incoterms (International Commercial Terms)
• Types of Incoterms
• Types of Containers
• Shipping Method and Its Types
• What is a CSC Plate
• Markings on Container
• Custom Clearance Procedure for Imports and Exports
• GD (Goods Declaration) and its Types
• What is Appraisement
• Difference between IGM and EGM
• Flow Chart of Custom Clearance
• Import & Export Financing
• Types of Import Financing (FATR, FIM & FCIF)
• Types of Export Financing (FBD, FBP, FAFB, FAPC & ERS)
• Practical Exercise on Preparation of Export and Import Files
Project Management:
• Foundations of Project Management
• Project Initiation: Starting a Successful Project
• Project Planning: Putting It All Together
• Project Execution: Running the Project
Personal Development:
• Personal Introduction
• Vision Management
• Time Management
• Problem Identification
• Self-Analysis Tests
• Exercise One (Self-Analysis)
• Exercise Two (Self-Sustaining)
• Exercise Three (Self-Modification)
• Skill Development Training
• Exercise Four (CV Building)
• Exercise Five (Interview & Skill Development)
• Exercise Six (Adapting and Adopting Behavioral skills)
• Exercise Seven (GN Presentation)
• Exercise Eight (Debate)
• How to strategies
• How to Start Your Own Business?
• How to generate passive income?
• How to earn with minimum input?
• Case Studies
• Feedback Session
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