Advanced Digital Marketing – Streamlyn Academy

Course Description

We live in an era where we use the Internet for and everything. Whether it is shopping, paying bills, planning a trip, or anything for that matter. Every day millions of people use their laptops, tablets, smartphones, and computers to conduct their business online. The growing popularity of the Internet has created a massive opportunity for companies to grow their business influence into the world of online space. The increasing trend of digitizing businesses has generated the need for a new type of professionals: ones who have good knowledge in the business and digital marketing.

Considering the growing demand for digital marketing and the new job opportunities coming up in the future, we have designed our “Progressive Digital Marketing” course.

• A comprehensive syllabus including Programmatic Advertising
• Stipend-based internship
• Placement assistance
• Students will get Google certifications on Google Ads and Programmatic Advertising

Who can enroll in this course?

Graduates, post-graduates, final year students, and professionals who have an interest in sales and marketing are eligible to do this course.

• Digital Marketing Trends 2021

  In this module, we will introduce you to the Digital Marketing industry. We will make you understand the different digital marketing channels, various search engines, how search engines work, and programmatic advertising. You will also get an idea of “Why Programmatic Advertising is considered the future of Digital Marketing.”

• Web Designing & WordPress

  In this module, we take you to the world of website design. You will learn how to design a website from scratch using WordPress. We will teach you about the different themes and plugins in WordPress and show you how to implement them on a live project. We will train you in HTML and JavaScript too.

• Content Creation

  You will understand the importance of Content in marketing and learn the responsibilities of a content team. We will ask you to research and curate Content for different live projects while adhering to industry standards. Also, we will teach you about the various content marketing tools used while curating Content.

• SEO and Matrices

  In this module, you will learn everything about the process involved in SEO. First, you need to implement SEO techniques practically on different live projects. Then, you must create SEO strategies for the respective projects. Also, we will teach you how to measure and optimize the performance and strategy. You will work on three different practical-oriented assignments during these modules.

• MS Excel

  In this module, we cover the basics and advanced functionalities of MS Excel. We teach you how to use this tool for reporting purposes.

• Online Ads

  In this module, we will tell you about the different Online Advertising platforms. You will get an idea of how other platforms work. You will be asked to create ad strategies for different platforms and implement those on live projects during the course. We will also teach you about the reporting part for all the platforms and optimize the campaigns and strategies in real-time.

• Social Media Marketing

  In this module, you will learn everything about social media. You will understand all the skills required to create Social Media strategies, both Organic and Inorganic. You will also attain an in-depth understanding of Paid Social Media Advertising by running, analyzing, and optimizing your own social media campaigns for live projects. During this module, you will learn how to develop a brand, build a community, and use your expertise to develop and grow the business and brand.

• Google Analytics

  In this module, you will acquire the skills to use the Analytical tools and practically understand the google analytics platform. In addition, you will become proficient in using the platform and will be asked to use it to analyze the performance of their campaigns and live projects using the tool.

• Email Marketing

  In this module, you will learn about Email Marketing – what it is, when we should use it, why we should use it, along with the dos and don’ts of Email Marketing. We will discuss how you can use your skills to grow a business effectively. You will get hands-on experience with the best tools available for creating professional emails. It will teach how to manage your contacts and deliver your emails in a strategized way. Further, the candidates will learn about email automation, the Double Opt-in Method, and emails with Call-to-Action (CTA).

• Monetization

  This module will help you generate a revenue stream through multiple channels. We will teach the concepts of generating online revenue through various channels and practically show you how to execute the strategies on different projects.

• YouTube

  In this module, you will get an overview of SEO on YouTube. Under this module, we will teach you how YouTube Analytics works. Also, you will get an in-depth idea about the Monetization of the YouTube channel.

• Programmatic Advertising

  Programmatic Advertising is said to be the future of digital marketing. As per the latest trend, around 80% of the total spend on display ads is through Programmatic Advertising. You will learn everything about Programmatic Advertising, its current and future applications, and its types.

• RTB

  Programmatic is known for its real-time auctions and delivering the advertisement to the right person at the right time. RTB plays an essential role in selling remnant inventories for the publishers and helps the advertisers purchase the inventories at the market price prevailing at the right time. This unit will teach you the entire RTB ecosystem, its components, and the system’s functioning. Hands-on with RTB components like SSP and DSP is part and parcel of this unit.

• Programmatic Direct

  Parallel to RTB, Programmatic Direct deals with the different deals between the advertiser and the publisher. Learn about this great revenue generation model for publishers, how RTB is different from Programmatic Direct. Set up a programmatic direct advertising campaign for the publisher and the advertiser using the ad servers and SSP.

• ATD and Audience Data

  This unit discusses the different categories of audience data and cookies. Understand the importance of cookies in the advertising ecosystem. Also, learn about cookie-less advertising environments- the future.

• DMP

  Data is the most important element in the entire online advertising industry. Hence, the Database Management Platform (DMP) plays an essential role in targeting the right audience at the right time. The unit covers all about DMP and its integration with the DSP.

• Ad Servers

  You understand and then practically implement your concepts in Ad Servers like Google Ad Manager and Campaign Manager 360. Implement line items and serve ads on your website.

• Waterfall Model

  The waterfall model concept started in 2010 and is still the most effective auction dynamics in the programmatic buying model. Set up a waterfall model using GAM and understand the behavior of different SSPs in the waterfall environment.