Amazon takes Prime Day perks beyond e-commerce to drive traffic to Whole Foods stores

Amazon Inc.’s newest Prime Day advantages further the e-commerce giant’s strategy of sending out Prime members to all corners of the Amazon community, both online and in stores.On Tuesday

, Amazon starting July 16through July 17. Prime members will be eligible for discount rates on seasonal products at Whole Foods on top of discount rates announced at the end of June.Read: Nordstrom shares slide after weak earnings assistance and expert downgrade The Amazon e-commerce site is the

typical center of Prime Day activity, so that’s where customers will naturally focus their attention. With Whole Foods included, they’re likewise offered needs to visit a bricks-and-mortar location.”Physical retail still matters and it matters a lot,”said Erik Morton, senior vice president of technique and business development at CommerceHub, a tech business that assists retailers manage e-commerce stock, calling the Prime Day rollout “tactical.””It’s omnichannel 101: utilize physical stores to make online stores more powerful and vice versa.”The method does not stop there, inning accordance with Morton. When Amazon has actually got clients focusing, they exist with promotions on Amazon devices, like$100 off the Echo Program, Amazon personal label brands, and other pieces of the Amazon library of goods and services, showing the power of Prime.And: Thanks to Amazon is up 4.4% for the period.