If you’re in the biotechnology or life science sector, you know that things are booming right now. Companies are getting funding for their discoveries and they need to start working on marketing. But one big question looms. Where do they start?
Start with digital marketing.
Digital marketing is a broad term that can be difficult to define. For the purposes of this article, we’ll consider it to be any kind of marketing that’s done online. That could mean everything from creating a website to using social media to running ads.
With so many options, it can be hard to know where to start. But don’t worry, we’ve got you covered. Here are four digital marketing tips for biotechnology and life science companies:
1. Create a strong website
Your website is often the first impression potential customers will have of your company. So it’s important to make sure it makes a good one. Your website should be well-designed and easy to navigate. It should also be informative, highlighting your products or services in an engaging way.
2. Use social media
Social media is a great way to connect with potential customers and build relationships with them. It’s also a great way to stay top of mind when they’re ready to buy what you’re selling. Make sure you have active social media accounts on the platforms your target audience uses most frequently. And keep them updated regularly with fresh content
3. Run ads
Paid advertising is a great way to reach new potential customers who might not be familiar with your company. When done well, it can be highly effective in driving traffic to your website or getting people to download your app.
4. Use content marketing
Content marketing is all about creating informative, interesting, and valuable content that will appeal to your target audience. It’s a great way to build trust and relationships with potential customers. And it can also help you rank higher in search engine results pages (SERPs), which can drive even more traffic to your website.
These are just a few digital marketing tips to get you started. If you’re looking for a more advanced strategy and build out, let’s have a discussion. Drop us a line.
Photo by Scott Graham on Unsplash
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