Nowadays, businesses and trades have become digital & the very first tool to run any service nowadays is search engine optimization. You must have spent countless hours searching every corner of the internet & put in a backbreaking amount of effort to find out the ultimate ways to be on the top of the SERP […]
Businesses and brands have started using Instagram reels as their newest marketing tactic. digitalseries, one of the leading digital marketing company suggests that in order to be competitive, businesses must adjust to the constantly evolving landscape of digital marketing. Since the launch of Reel, Instagram has made the most of its position in the virtual stratosphere as the […]
With more individuals spending time on social media, Meta has developed into a powerful platform for company advertising. Nowadays, it’s simple to advertise on Meta as opposed to the conventional method of advertising, which requires high-budget production and a team. This is the rationale behind the growing reliance on Meta by companies to sell their […]
The festive season in India is the best time to celebrate commerce. But, people and businesses are experiencing and witnessing a unique festive season with the prolonged impact of the COVID-19 pandemic. Now brands need to nudge customers and get into their consideration set on the digital media platforms. It is because now consumers prefer […]
There is no denying the fact that the Google Business Profile manager is an effective tool that helps businesses and organizations to manage their online presence across Google. It can help your customers reach your business easily. Moreover, it will also enable you to verify and edit your business information. It simply means that Google […]
Do you know that Instagram is reportedly testing a new exciting feature that will allow users to pin the posts on their profile? Yes, it is true. A few Instagram users have already reported seeing a new ‘Pin to your profile’ option while pressing on the three-dot icon above their post. But what is the […]
A few days ago, in one of the orientation sessions conducted at Digital Series, all our DS folks were snowed under with a question! A question very simple yet, contemplative enough to make people scratch heads… “What do you love the most about Digital Series?” The most common answer was – “It’s the VIBE!” What’s […]
digitalseries believes that digital brand management is the holistic overview of all policies, plans, and tactics that influence how people interact with your brand online. Effective digital brand management requires careful planning and execution of the process, which involves taking care of a brand to the finest. In digitalseries, digital brand management is not only about […]
There is no denying fact that choosing a career path is not a walk in the park. You must choose a career option that will satisfy your passion and at the same time, it should be supportive for leading a desirable lifestyle that you have dreamt of. Digital Marketing is such a dynamic field that […]
Are you an entrepreneur? Then you can’t think of running an online business without digital marketing. It is because the present digital marketing era has triggered the necessity of creating a strong digital presence, especially with the outbreak of the COVID-19 pandemic. Now, most businesses whether small or large have shifted their presence into an […]
In today’s era of digital transformation, content is truly a vital aspect of maintaining your virtual presence. The importance of high-quality content is as much as an excellent web design or seamless user interface. With informative yet compelling content, you can increase the traffic to your site while increasing the rank on the search engine […]
In this era of digital hype, maintaining the online reputation for your brand is of critical importance. You need to make sure that you have an impressive digital presence in order to increase your customer base. You might not be aware, but 25% of the total market value of a company comes from the […]
Without a doubt, social media is one of the most relevant tools for marketing in today’s world. It aids in increasing brand exposure and driving traffic rate to the site. In order to stay ahead of the competitors, you need to start using different social media platforms right away. However, you need to conduct research […]
Marketing no doubt has grown as an indispensable part of any business that aspires to an expeditious achievement of their set goals. Nevertheless, the urge to look different from the rest has followed in the progression of different means of marketing adding prints, email, and radio to mention a few. At Digital Series, a digital marketing […]
For a long time, Google has been transforming the way we work. With the new digital revolution in different industries and rising internet usage, google has made everything easier for us. The unfortunate pandemic last year has changed our daily lives and how we work. We at digitalseries the best digital marketing agency in Chandigarh have […]
Your client is seeing thousands of brands out there, just as several restaurants are serving the same dish. So how to stand out and make your dish their favorite one. How to be the one they remember? For that, you need to be one of a kind. Be special. A visual emblem that can define […]
It is no mystery that viewers have started using their mobile phones to access content now more than ever. Mobile viewing is an experience that happens amid many distractions. The challenge today is to build engagement despite these distractions. Being the best digital marketing agency, explore how content creators can overcome these challenges while providing to […]
One of the foremost attention-grabbing aspects of being concerned in promoting and communications is its dynamic landscape. What worked yesterday might not work nowadays and most actually won’t work tomorrow. The fast introduction of recent technologies and communication channels, combined with consumers’ growing demand for hearing concerning new merchandise and having the ability to induce […]
Hashtags are a good tool that will assist you to grow your social impact, reach, and audience engagement. Here is everything you would like to understand concerning Hashtag promoting. Before acquainting yourself on the way to use this web development in your social media accounts, you ought to grasp what half. Counted among the top digital […]
We all have come a long way when it comes to attaining knowledge and we need to accept that we are better informed than we were a few years ago down the lane. With time we have got additionally become resistant to hard-selling facts and every one the merchandising and selfish techniques. We need a […]
Those who work with content and social media team eat, breathe and sleep daily on stuff related to social media and content. However, at the same time when we encounter people who don’t get what they mean, we are just left to think about how they are looking at this from a different perspective. Being […]
The coronavirus has brought a major change in the world But with that being said digital space is going to be more crowded than ever, and standing out and being seen is not going to be that easy. Staying relevant, competitive, and delivering value digitally is now more important than ever. Digital marketing, an additional […]
An average person today is exposed to too much new information every day. From hoardings, the mails in their inboxes, to the different packaging in a supermarket, your customers are exposed to thousands of brands and branded content. To stand out and be remembered amongst this deluge of information, you need to be special. Think […]
2020 showed us the importance of marketing as a whole. Most importantly, however, it also showed us the undeniable gravity of having an online presence for businesses, as well as the increase in online transactions between people and businesses. If there is anything that the pandemic has taught us it’s resilience and carrying this into […]
‘Portraiture’ is the art of capturing the personality in a better way than a person existing with one. The term itself means portraying the person, group of people or any phenomena which beautifies the backdrops using lights, depicting decorum, emotions, and postures. This combination of concepts creates what we know as the idea of portrait photography. Portrait photography is incredibly challenging […]
You’ve probably heard the news: Gen Z (people born after 1995) can be a tough nut to crack: attention spans are shorter; their access to information is wider, they don’t check their email as often and they prefer doing most things entirely online. Every generation has its own unique set of marketing challenges, and marketers […]
As the saying goes, “The only constant in life is change”. 2020, has been a year full of challenges from thinking differently to modified carefully laid out plans along with pivot social strategy. Now as this year comes to a close, it’s time to think about what you’ve learned and start building a new map […]
Facebook has announced Facebook Business Suite, a single place across for businesses to access the tools they need to thrive across Facebook and Instagram on mobile and desktop. Business Suite currently includes tools such as posting, messaging, insights, and advertising. With Business Suite, you can manage all your activities in one place, which on the […]
Digital Marketing continues to be one of the most effective ways to reach customers online. There’s no denying in the fact that the Internet plays an important part in our lives and is the first place where most people go for anything they need or want to know. To put it simply, creating and promoting […]
Instagram Reels is a content format that allows you to create and share 15-second videos with others in a new dedicated Feed on the Explore page. An attempt by Facebook’s aimed at short-form video creation is especially popular for Gen Z. First launched in Brazil in late 2019, Instagram Reels are now available for over […]
Running a business is not a child’s play. Hence, when your business is not doing well you tend to worry about different aspects, the finances, and the employees who work for you. Failure in business is part of running a business and not every failure means closure of the business. There are different ways through […]
SEO keeps an eye on the future without any doubt and forecast Google’s planning, testing, or looking at strategies to drop on our doorsteps. It is becoming harder to establish a strong optimization strategy with the rising complications of the worldwide web. digitalseries the best digital marketing in Chandigarh have listed below a few SEO trends […]
To maintain a better portfolio and to reach out to the target audience has made the contemporary requirement of the business to maintain their presence online. Nearly 97% of urban consumers use the internet to search and find local businesses to quench their needs. A strong online presence is extremely crucial and considered one of […]
Don’t we all agree that most people spend a great deal of time on Digital Platforms? Digital Marketing trends can assist in fuelling a business’ online presence and strategy that can make it stand out in the crowd. Digital Series, being the top digital marketing company in Chandigarh, follows this mantra for it’s never stopping […]
Digital Marketing is the backbone of any brand. It acts as a medium for communication between customers and brands. For a particular brand to sustain itself in the market, it has to maintain its presence on various social platforms. But how to do that effectively remains the main question ahead. At Digital Series, the best digital […]
Why don’t you just Google it?’ ‘You can find it on Facebook.’, knowingly or unknowingly we all use these two statements in our daily lives for one purpose or the other. Just as these two platforms have intervened in our regular lives, in the same way, they have reformed the ways of marketing and advertising. […]
Everyone is going live, and that’s never rung more true than in the present pandemic situation. Social media has been ever-evolving and changing, whether it is related to the latest trends, memes, or new algorithm updates or just about the social media demographics. digitalseries, the best digital marketing agency in Chandigarh, here discusses Instagram’s live […]
Social media activity in India seems to be growing at a rapid rate with people hitched to their phones most of the time as they simply feel a need to get connected with the outside world or simply to socialize and network. Social media had been buzzing since mid-January when the initial news of the […]
Working from home is something we all have dreamt of, being able to work wearing pajamas all day and suddenly you find yourself working from home due to current events. For many of us working this way is a whole new challenge with communication, engagement, and productivity. To make work from home success to maximize […]
The Coronavirus Disease (COVID-19), a pandemic, is one of the world’s most rapidly transmitting viruses, after the Spanish Flu (1918-1920), has infected many people around worldwide. Countries around the world have aimed at slowing down the transmission of this virus through various preventive measures such as “social distancing”, ending mass gatherings, closing public spaces like […]
Team CEED of Chitkara University organized a three-day “Entrepreneurship Awareness Camp”, where our founder and CEO – Mr. Nitin Rai Chaudhary was invited on 26th Feb 2020 as a Chief Guest Speaker. The session was conducted at the Einstein Hall of the university campus, and it was an interacting event. Mr. Nitin started the session with an […]
BASH (Business Associate Social Hour), an entrepreneurial event organized by Enactus GGDSD College to promote Entrepreneurship in the youth of Tricity and giving the platform to the enthusiastic and passionate people for showcasing their business plans. Nitin Rai Chaudhary, Founder & CEO of digitalseries, best digital marketing agency in Chandigarh was invited and welcomed by the […]
Don’t we all agree that most people spend a great deal of time on social media? Social media trends can assist in fueling a business’ social media strategy and make it stand out in the crowd. digitalseries, being the top digital marketing company in Chandigarh, follows this mantra for it has never stopped growing in […]
With the world going digital since the previous decade, it was about time, the world’s largest growing market, India, would follow suit. And yes surely at the turn of the decade, everything from bank accounts and bill payments to the big e-commerce giants such as Amazon competing with your local general store, just about everything […]
Blog (short form of WEBLOG), or simply put, a log (online journal) of information on the “web” (internet). As the number of people who use the internet for all sorts of information increases by the day, a blog is an effective way of providing the target audience with the information that they may require and […]
With the advent of affordable internet packs and smartphones, the internet has been able to penetrate and make itself available to the masses in India like never before. With the number of internet users in India estimated to be around 750 million by the turn of the decade, The traditional source of media like print […]
With the rising complications of the world wide web, it is becoming harder to establish a strong optimization strategy. digitalseries, an agency for digital marketing in Chandigarh, brings to you the top 5 ways you can pump your rankings. Mobile-friendliness The proportion of smartphone users is increasing day by day. There is a great probability […]
Instagram has also jumped on the bandwagon to surprise its users with a deep black hue for its interface. Dark themes have become very popular with applications including YouTube, Reddit and Skype already giving their users an option to switch the theme of their services to black. digitalseries, top digital marketing company in Chandigarh, gives a […]
Marketing funnels depict a unique characteristic as a marketing technique – which people drop out eventually at different stages of the funnel as it narrows down. Hence, the name ‘funnel’. Digital Series, the best marketing agency in Tricity is here to elaborate on this marketing practice to help your business. Definition The different stages of marketing funnel […]
The internet is bursting at the seams with online businesses scrambling for maximum clicks to dominate over search rankings. Surfacing to the top of Google rankings is becoming an ordeal for most with many resorting to paid search tactics. But what about boosting your reach organically? As the best digital marketing company in Chandigarh, we have […]
A landing page is the one on which a visitor lands on clicking a Google Ad word. In contrary to it, a website is a collection of interrelated webpages. The Digital Series, a digital marketing agency in Chandigarh, highlights some key differences between a landing page and a website. Know the Purpose One of the major […]
“Landing Page” in digital marketing is also known as lead capture page, static page or destination page. It is built for marketing and advertising campaigns purposes. The prime focus behind designing a landing page is a call to action (CTA). A landing page is a stand-alone webpage on which a visitor lands when he/she clicks […]
An agency is not quite far from a mechanical machine, in order to achieve smooth functionality, all the gears and shafts need to work in synchronization. Just like what gears and shafts are to a machine, honesty, trust and transparency are to an organization. We at digitalseries – known as the best Digital Marketing Company, make every […]
It’s almost mid-year and are you still struggling to increase the rankings on your website? digitalseries India gives you 5 best ways in which you can optimize your website: Optimize Your Site for Mobile Devices In the smartphone era, people are switching to performing their searches on mobile devices. According to mobile-first index, Google ranks your […]
They say it’s a long way to the top and the struggle never ends and that there will be hardships and you will stumble and fall but they never tell you how fulfilling and satisfying the little accomplishments will be, what a sound sleep you’ll have after a work packed day. Who are these people […]
From the era of door to door flyer distribution to sharing posts on social site, digital marketing has proved that it is requisite to move on and adapt with time to sustain in market and competition. Digital Series a digital marketing company in Chandigarh gives a brief look in digital advertising. Advertising digitally is an art of […]
Are you the 21st century entrepreneur with a knack and ambition to grow your business but not in that conventional way? Well, in the modern era where everything is on laptops and mobile phones, why should you lag the digital race? We a top digital marketing company in India have got you covered with latest digital trends you […]
As the famous quote of the digital world rightly states that “content is king” so the quality of content shouldn’t be compromised. Content is the core part of a website. Nobody scrolls till even 5th page of Google, so it is important that your website appears among the top searches which will be only possible if […]
PPC, one of the trending terms of the digital world, but what exactly it is? digitalseries, best digital marketing agency in Chandigarh gives you a guide to PPC marketing. What is PPC? PPC stands for pay-per-click is a model of internet advertising in which advertisers pay when their ad is clicked by an online user. Pay-per-click […]
digitalseries is always up for any kind of entrepreneurial endeavour, be it panel discussions, seminars or workshops. This time our Founder Nitin Rai Chaudhary got a chance to share the stage with Vivek Atray, a TEDx speaker and also a reputed Motivational Speaker, and Sanjay Sachdeva, who is an Associate Partner at Simply HR. The topic for the panel […]
Often, it’s the smallest flames burn the brightest. And most stories begin with an idea. A protagonist. An impossible mission. A will to do something different and above all a happy ending. In less than two years since its inception, Digital Series is considered amongst the top-notch digital companies of Chandigarh. To imagine the story […]
If you have an online business and want to reap benefits that too in a budget you can choose paid advertising tools for the business which will bring maximum traffic on your site. Digital Series, one of the best Digital Marketing Agencies in Chandigarh gives you a list of advantages of paid advertising: Cost-effective With Google Ads, […]
Instagram as we know, is the new emerging platform for brands and influencers to make their presence felt and to market themselves. We, being the best digital agency in Chandigarh, have some insights that might help your brand to grow your business over Instagram. Use of Sponsored Ads Instagram now has a great option wherein a […]
The word wide web is full of changes and is extremely dynamic in nature. As the best digital marketing agency in Chandigarh we understand the importance of all aspects of the digital sphere. A part of which, the Search Engine Optimization is constantly changing. To adapt to these changes, one must constantly keep up with the latest […]
Google recently announced that it is raising the price of its G Suite subscriptions for the first time in almost a decade. In 2007 the company introduced a premium package consisting of their productivity tools for businesses coined G Suite. G Suit includes Gmail, Hangouts & Calendar for communication, Drive for storage; Sheets, Docs, Slides, […]
There are countless reasons wherein students look for opportunities to explore their very own talent or to gain the knowledge of it. Also, every firm or agency look forward to discover the passionate ones who are creative enough to bring something new to the table. Digital Series started with a vision to create something new, […]
Thapar as an institution is popularly known for its quality education and research in various streams. The students of Thapar recently collaborated with Enactus – an international non-profit community of students and business leaders, to organize their second Annual Premier Event, which consists of speaker sessions, workshops, and various competitions. The theme for this year’s […]
“Stories are a communal currency of humanity.” – Tahir Shah From past two decades, there has been a strenuous growth of technology in our lives and is most likely to change the whole perspective of seeing the world in the coming years. To be able to communicate effectively in this era is a piece of […]
The world is changing and with that technology is taking the lead. The digital marketing arena that comprises of SEO, Social Media Marketing, PPC, Content Marketing and more, is undergoing a dramatic shift. With everything turning digital means marketers and companies are switching online to market their business. Digital marketing experts need to keep up […]
The tradition says that every New Year begins with New Resolutions, but at Digital Series, every New Beginning has a New Checklist. A motivated team and vibrant workspace culture have always been our USPs, as it ignites in us the creativity that we further channelize to our work. As 2018 began, it was time to […]
After Know Your Digital, Branding in the Digital Era, and Charcha at Sector 7 Social, it was time to unveil the triangle of Digital Brand Management, which includes Marketing, Content, and Photography. We also call them Three Major Pillars of Digital Brand Management. So on that note, we conducted our first Digital Brand Management workshop […]
Online communities and social networks not only allow individuals to become creators of their own content but also to publicly publish their opinions, experiences, thoughts, and feelings about varying topics and products. On that note, Digital Series and Social Offline conducted an event at Social Works, on 25th October. The event was named as ‘Charcha’ […]
Campaigning is about creating change. It involves a conversation with the society, persuading people to take an unusual interest in supporting a move that would normally not happen. The outcome is the real world change created by a campaign, the difference it makes to people’s life or the environment. If politics is the ‘art of […]
Social Media is essential for the companies to build a brand. It plays an important role as it allows the company to connect with their audience on a sincerer level. Companies/Organisations that use social media to engage with their customer receive more positive response. Rise in social media have let the companies to communicate in […]
An entrepreneur is someone who brings pattern changes. On that note, University Institute of Chemical Engineering and Technology (UICET) recently launched its E-Cell to foster entrepreneurship in this region and keep up with the growing pace of startup culture. Panjab University has given this country great personas like – Manmohan Singh, Kiran Bedi, Ayushmann Khurana, […]
“An era where marketers research like a scientist and create like an artist.” Digital Brand Management uses traditional Brand Management principles and applies them on Digital Mediums. This concept of Digital Brand Management is really an evolution of Digital Marketing Agency in Chandigarh. Creating a new or rebuilding a story for the brand is of […]
Google is abusing its status. After a recent data breach that compromised personal data of around 500,000 users, Google has officially shut down Google Plus, it’s another attempt to take on social media. When Google launched Plus in 2011, it was supposed to be a challenger to Facebook’s social network, which now has more than […]
An year back, when we started this journey, we never knew we would create an image this big, that all our achievements would seem unbelievable. This rollercoaster ride of making a brand such a big success was nearly a dream come true. We remember how we initially began with a handful of people who were bursting […]
Gmail is getting a remarkable overhaul on the web, which will include a bunch of awesome new features. One of those is a new privacy-focused “Confidential Mode” which lets Gmail users stop recipients from forwarding certain emails, or restricts the ability to copy, download, or print them. Email can be sent with an expiration date, […]
As they say, teaching is more than imparting knowledge, it is inspiring change. Through our workshops, we want to bring in change about the perspective and process of Digital Marketing. Though we are a Digital Marketing Agency in Chandigarh but our style of running the business is quite different. We say that it’s an era […]
Photography is the best way to describe a feeling when words fall short. Taking an image, freezing a moment reveals how rich reality truly is. As the whole world is going digital, there are so many people who want to learn photography. Panjab Motors invited us to conduct a photography workshop at their premises on […]
It’s been Incredible & Inspiring time to be in India. There is a Paradigm shift in India’s Internet. A shift that has inspired the emergence of New India. Google claimed that 390 million internet users go online everyday in India and that rural internet usage has been increased over the past year. They observed a […]
The process of learning anything is incomplete without the mentorship of experienced and talented professionals working in that field. They give insights to some key aspects that might go overlooked otherwise. Digital Series recently hosted a Digital Marketing workshop at Sector 7 Social, for their workspace segment Social Offline. Three renowned personalities who have been […]
Hi(gh) is a story of three friends who lost their friendship because they could not limit themselves from drug consumption. The short- film has given us an overwhelming response. The reviews and feedback have been amazing and we feel that whatever we wanted to convey through this film, we have been able to put it […]
A lucrative and attractive website is the face of your business. It acts as a medium to showcase your ventures credibility in the market. If your business does not have a website then it is a matter of fact that you are missing out on a plethora of opportunities for your business. When we talk […]
The objective of educating and spreading the word #KnowYourDigital took us to another session at Workcave which is a co-working area in city beautiful- Chandigarh. The session was held on the 21st July wherein speakers from Digital Series; Nitin Rai Chaudhary, Muskaan Sharma and Abhishek Basu addressed the audience. The speakers spoke about Branding in the […]
A website should mean business and anyone who wants a website has sales as their priority. You don’t want people to just see your website and then click the back button! If this is happening that means you have a problem with your website. You need to think as if you are the customer and […]
Memories in the cloud not in bulky albums, Lesser queues and rapid transactions, Smartphones on one hand and on the other presentations, Being a DIGITA’lite has extracted enormous rays from the light of digital itself. The embarkment of the digital era has brought several contributions to a layman’s life. It has become a single word […]
Digital is a vast and inclusive industry. It has a variety of tools, techniques, and opportunities for every kind of businesses and brands, and all can reap the benefits of digital in their own capacity. However, most businesses today are still largely unaware of the opportunity that digital offers, and often believe that their particular […]
In accounting we use ledger for recording transaction but what about digital world! Is there anything to record the transaction in the digital world? The answer is yes, Blockchain is the thing. The blockchain is a digital ledger in which transaction made in bitcoin or any other Digital currency are recorded in a chronological order. […]
Since the time Facebook has been caught in a lot of publicity though all for the not-so-good reasons, one can read about various different policies in regards to either Facebook or every information available on the internet, in general. One such policy that has completely changed the game on the Internet is General Data Protection […]
Digital is the era, we have been taking about Digitization. With more than a dozen of sessions on Digital Marketing, you all must be very inquisitive to know why are we so much emphasize on Digital. Are you thinking ”Should I learn Digital Marketing” Write your viewpoints on below questions. Why do you think learning […]
Every brand has a story to tell. Creating or rebuilding the brand story is critical for successful brand management. We recently conducted a team session at StartHub Nation, Mohali. In this session, our team talked about various methodologies to create brand value using online platforms. Digital plays a very crucial role in the modern day […]
Brand marketing is an essential component of a brand’s success, especially at a time when an increasingly large number of audience consumes the content digitally. Innovative brand marketing campaigns can make or break a brand. We have seen many such campaigns in the past, which became so hit amongst the audience, that they became a […]
In today’s times, we live and work in a highly dynamic environment. Everyday we wake up to the launch of a new, breakthrough technology, turning many other technologies and ‘people’ outdated. It is also a fact that how machines will be taking over a vast number of jobs in the near future, throwing a large […]
The market today is ruled by trends. What is trending, is straightforwardly accepted to be something worthwhile. Especially in the digital space, trends play an important role in building your brand image, and the best place to experiment with trends, is the micro blogging platform called “Twitter”! What are trends on twitter? In layman terms, […]
Technology has brought about remarkable changes to the way we live and the way we work. Significantly, with the advent of the digital, we as humans feel enabled and assisted by a virtual force in whatever work we do. We feel our ability and reach grow exponentially with the digital tools that we use. That, […]
How much time do you spend “YouTubing”? Just give it a thought, and you won’t have to go too far to remember the last afternoon that you killed while surfing from one wasteful video to the other on YouTube. Well, you are not alone. YouTube – one of the best Social Media Marketing tool, has […]
Digital Marketing is generally perceived to be limited to social media management and search engine optimization. However, what is visible is just the tip of the iceberg. Email can be a very powerful tool for businesses to reach out to prospective customers, and convert them to the loyal, all-season fellows. What is Email Marketing? Remember […]
Digital is a very dynamic industry. Trends in digital marketing keep on changing the day after the other, and so has to your digital marketing strategy. Even within the order of digital marketing, SEO is one of the most rapidly evolving entities. Google brings in a new algorithmic shift every other month, and as we […]
Social media has become an indispensable part of our life. It is a research output that an average person spends nearly 2 hours on social media every day, which accounts for a total of 5 years and 4 months in a lifetime! Astounding isn’t it! Amongst all the social media platforms that emerge, become popular […]
From searching on maps to listening to music, from browsing the internet to downloading mobile applications – Google has become an essential part of whatever we do on and off the internet. In fact, as far as search engines are concerned, Google accounts for a massive 90% share in the market. The term ‘search engine’ […]
There’s this commonly heard phrase – “Jo Dikhta Hai, Vahi Bikta Hai!”. As much as the phrase makes sense in the day to day life, it also holds true for the corporate world. How your brand appears online, what image it builds for itself, and how it interacts and engages with the audience online is […]
In today’s scenario every brand needs to follow certain strategies to survive in this competitive world. In order to design a digital campaign structure for digital marketing we present few steps which have to be kept in mind. For the steps to be made easier to be understood, let us imagine a product. Let that […]
Gone are the days when a marketing executive will head door to door and juggle between meetings to market a product. Gone are the days when billboards, hoardings and newspaper advertisements were the only imaginable means of marketing. Gone are the days, of the traditional marketing paradigm. With every other thing in this world going […]
Social Media is the most happening media these days, and it’s here to stay, and grow, and help you grow! For the businesses, companies and organizations, having a good enough social media marketing strategy can just be the difference between a hit and a flop. Enough to understand? Being a Social Media Marketing Company we […]
“Build a support network of people to help you get through problems when you get stuck.” You don’t need to be a seasoned professional to start your own business. As per a recent survey, 17% students plan to start a business before graduation. Nowadays, many startups are coming up from the college incubators. Entrepreneurship Development […]
We live in a world where everything is entirely digitalized. Right from ordering something, be it clothes, food or anything small and delicate as jewelry, everything is just a click away. Each one of us prefers to shop and browse through options in the comfort of sitting in their pajamas in their bed. This is […]
Our digital drive “Know Your Digital” finally came to an end at Punjab Engineering College. One interesting thing to note here is that we started this drive last year in September with a seminar in Digital Photography, which was held at PEC only. After that we covered some of the top institutions of Tricity including […]
The Founder of Digital Series Mr. Nitin Rai Chaudhary was invited by Patiala Management Association to give a seminar. It was conducted for the members of PMA. Thapar University was selected as venue for the occasion. In this seminar, Mr. Nitin talked about the growing need for digital marketing professionals. When we talk about Digitization, […]
Digital Marketing has been here for some time now, and it’s already overflowing with the beaten tools and rugged strategies. At the time when things change so fast, it becomes very important to stay connected with the amendment’s in the digital world, and this can be done by inventing some fresh, smart strategies for the […]
The next stop on our Digital Marketing seminar drive after University of The Fraser Valley was Chandigarh University. Know Your Digital seminar 6.0 was specifically conducted for MBA students of University School of Business and this time Mr. Nitin Rai Chaudhary focused on ‘Digital Brand Management’. As we know “Digital Transformation” has become a fad. […]
“As we say, now it is not just about digital marketing but marketing in the digital world.” Moving into 2018 has brought drastic shifts in the digital trends and dynamics. New trends are entering the marketplace and if you have a business, you need to pay attention or you may be forced by the wayside. […]
The digital market industry in India is changing rapidly. Internet access is mainstreaming among professionals and the use of smart devices is intensifying. The pace of change continues to be rapid with digital channels constantly growing in volume and strength. In the wake of which, Google Business Group – GBG, Chandigarh conducted an event by […]
After over 20 years, we have seen the foremost expansion in the scope of digital marketing and there is only one thing we can say for certain: if you don’t keep up you will be left behind. On that note we conducted a digital marketing seminar in ITFT College, New Chandigarh.India’s digital growth story is […]
“Every kind of job, in future, is going to have a digital component.” In the 21st century, it is very easy to fail, and one of the million ways in which you could fail is lack of knowledge and simultaneous reluctance towards change. The world is no more printed, it’s all digital and every business […]
Content is the king – agree with it, or call it a cliché, it remains a fact that content does fuel the digital revolution. Content comes in various forms – graphics, images, videos and text. But it is also important to understand that content in its raw form is of no worth. Content has to […]
If you plan to start a business at some point of time in your life, what you critically need is an idea. It takes lot of market research before you finally start the execution process. Once you give a shape to the idea, you start developing plans and strategies to commercialize your idea. You start […]
“People don’t buy what you do; they buy why you do it” After reverence to the first edition of ‘KnowYourDigital’ in University Business School, we soon came up 2nd edition of this series of workshops and seminars. This time we took KYD to University Institute of Engineering and Technology (UIET), Panjab University. It was conducted […]
#KnowYourDigital (A Series of Digital Marketing Seminars & Workshop) Today we are living in a digital era where we have an opportunity to transform businesses in ways that was hard to imagine a couple of decades ago. We should no longer be talking about ‘digital marketing’ but marketing in a digital world. At least 40% […]
Google is setting apart rules of the game. Google is undoubtedly the most innovative technology giant in this world. Every new day Google comes up with new services that provide us new ways of looking at old problems. Artificial Intelligence and Machine Learning are the new buzz words in United States. Be it augmented reality, […]
‘It’s not what you say, it is how you say’ A trend has been noticed in past few years. The blog is regarding the mode of communication. This trend says that people are much comfortable to communicate via text messages rather than interpersonal communication. We can’t categorize it as right or wrong but the drift […]
India is a land of gurus and mahatmas. No other country in this world can match the level of euphoria and bliss, with which we Indians celebrate our festivals. We are very much sentimental towards our caste, culture and religion. Every year we celebrate this festival of Vijayadashami with full enthusiasm. This festival also kicks […]
Where do you spend most of your time? Home? Workplace? College? No! You are spending most of your time ONLINE. Either you are a customer or a businessman you are reading this blog because you are online. Basically, everyone is online and that is the reason for a sudden change in marketing strategy also. Marketing […]
How would that be, if your favorite book doesn’t have an Index? If coffee is served to you without sugar? If songs are played without music? Or if rains doesn’t bring with them that sweet smell of sand? That would be incomplete. Isn’t that happening with your business too? There is something missing in it […]
Google is always on the top and this time Paytm and Bhim are the competitors. The latest application launched by Google is the ‘Tez app’. This has been made especially for India with uses unified payments Interface. “Unified Payments Interface (UPI) is a system that powers multiple bank accounts into a single mobile application (of […]
The world is going digital and everyone is so busy learning digital technology. Along with this, there is an evolution taking place in the marketing world. There is a tremendous rise in the Digital Marketing. This has further accelerated the need for Brand Management on a regular and consistent manner. Digital Marketing is a new […]
If you are working and are planning to replace your job with freelancing, we suggest you to drop that plan right now! Until and unless you are highly experienced in that field and have at least ten years of experience. In support of this advice, we have jotted down five points. Read them and let […]
digitalseries, the name sounds a bit technical but the workspace is completely opposite to the name. What defines DS is its new concept that modified the dynamics of a workspace. Unlike the other offices with the usual desk and chair set, it has contemporary interiors. As you enter the corridor, you’d see numerous offices and […]
Social Media and Social Networking have become an integral part of our Life. There is an actuality we want to show to our clans when we update our day to day activities on various social platforms be it on Facebook, Twitter, Instagram, Linked In, Snap chat, Whatsapp, Google Plus, Pinterest, and YouTube. We like to […]
Every brand, either big or small, needs a website. Websites work as a face value for your brand. Users generally get attracted to a well-designed website then the one with fragmented or broken URLs. Online visibility plays a vital role in establishing a good rapport with the users and customers. We live in an era […]
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