Brazilian Post increases tech investment to react to e-commerce growth

Brazilian postal service Correios has a multimillion-dollar technology financial investment prepared to support a transformation task intended to respond to e-commerce growth.The annual financial investment of 200 million reais($ 51 million )intends to alter the unfavorable perception of Correios from the public and organisations- nearly half of Brazilian e-commerce sites perceive the service as bad or terrible, according to the Brazilian Association of Electronic Commerce( ABComm). Improving internal performance and customer support

at the government-owned postal system has ended up being crucial, because 55 percent of its service originates from parcels, with an increasing number coming from overseas.”We are aiming to do more company and run in a competitive market. In reality, we want to be the first choice of logistics operator in Brazil, “the president at the postal service, Carlos Alberto Fortner, informed delegates at the EBANX Summit on cross-border online commerce in Curitiba today (3). Technology investments consist of a series of efforts consisting of the rollout of RFID tagging for all parcels to enhance tracking-one of the biggest issues dealt with by the service -by next year.According to Fortner, the job is currently on trial and is established by the Center for Excellence in Advanced Electronic Innovation, CEITEC, a government organization which, like the postal service, is connected to the Ministry of Science, Technology and Development.”We went over possible ways [CEITEC] could assist us and the job made total sense because we are under

the exact same Ministry. However it will be a very massive task and secret to the enhancements we want to make,”Fortner told ZDNet at the occasion sidelines, adding that about 1.2 million tags will require to be produced daily to satisfy the need of the postal service.In addition, innovation investment will likewise be needed to support automation of the processes connected to parcel handling, including the 50 brand-new arranging makers aimed to accelerate processing.As well as needing to handle losses of 2.5 billion reais, Correios has to ward off competition: according to Fortner, there are some 200

business of all sizes providing parcel delivery in Brazil at less expensive rates than Correios-that indicates improving is a necessary.”We require to make enhancements to the operation however above all, we require to alter the state of mind of the whole operation-either we think and work like a private business, or we are out,”the executive said.Angelica Mari traveled to Curitiba as a guest of EBANX.

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