Just 9 months after its launch, Celine has stopped trading on its site in the current move developing to imaginative director Hedi Slimane’s debut collection for women and males, arranged to be revealed in Paris on Sept. 28.
Since Lady Gaga whipped up a frenzy by positioning on Instagram on Aug. 30 with what is commonly believed to be Slimane’s very first bag for the French fashion house, the brand erased its whole Instagram account and unveiled a brand-new logo design– minus the accent on the “e”– in addition to the first images from Slimane’s inaugural campaign.Customers accessing the Celine.com site are now welcomed with a movie of trucks bearing 2 images from the campaign driving through the streets of New york city in a relocation timed to accompany New york city Style Week and a countdown to showtime.Instagram followers asking for access to the online store are directed to send their
information through direct message to the brand name’s customer service.With the long-awaited launch of its e-commerce site last December, Celine joined the ranks of high-end brands
that are bracing against the onward march of internet leviathans such as Alibaba and Amazon by supporting their own online businesses.The style house, owned by high-end corporation LVMH Moët Hennessy Louis Vuitton, had actually long hesitated to use all item categories for purchase online.Analysts at HSBC
anticipated the online percentage of high-end sales will grow from 7 percent in 2015 to around 12 percent in 2020, representing as much as 40 percent of the industry’s development overall.This story was reported by WWD and initially appeared on WWD.com.
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