Experiential marketing, brand activations and consumer engagement specialist CircleSquare has acquired a significant stake in Swiss digital marketing agency comtogether.
CircleSquare’s association with comtogether began in July last year with a successful integrated digital-meets-physical campaign for Luxottica.
Stéphane Zermatten, Managing Partner at CircleSquare said: “This is a very positive step forward for our business.
“We are combining their 14 years of experience in data analysis and media planning with our own 20 years of travel retail shopper experience to offer a strong end-to-end proposition.”
He added: “Covid-19 has fast-forwarded the need for travel retail to look closer into digital as a means to engage shoppers and ensure a strong end-to-end omni-channel offering. Accordingly, we have noticed an acceleration of the move towards digital, in terms of both client requests and budget allocation.”
CircleSquare Executive Creative Director Philip Handley noted: “One of the most exciting things to come out of this acquisition is just how accurately we will be able to get precise, relevant customer data to inform our strategic planning. This will allow us to offer existing and potential new clients a unique service bringing together the best of the digital and physical worlds at the same time.”
Charlene Lau, Head of Media Planning at comtogether in Hong Kong, commented: “Integrated campaigns are a necessity, but the secret of a successful campaign is showing up for the right customers, at the right time, where it really matters, in a remarkable way. We are delighted to be working with a company of the stature of CircleSquare, to help deliver the footfall and engagement to the irresistible experiences they are renowned for creating.”
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