Coca-Cola UK has launched a campaign with creative agency Wieden + Kennedy London and director Los Perez that precedes the rollout of a new Coca-Cola Zero Sugar formula.
The Open That Coca-Cola campaign includes a 30-second clip of people dancing to a song by musician Tyler, the Creator.
The video sees people popping open a bottle of Coca-Cola and dancing upon taking the first sip. They dance in a corner store, at the dinner table, and even while watching a soccer game. “Sip, sip, sip, sip, sip,” Tyler sings. “Tell me how it tastes, yeah, good, good, good.”
Tyler created an original track for the advertisement and has shared a few tweets about the process behind it. He wrote, “Drums are f**king hard the low end is shaking,” and that it was him who was playing the flute at the start of the track.
The unique and refreshing taste of Coke has uplifted many people, and it might be an experience difficult to describe in words. The advertisement aims to bring to life the first sip and the reactions people have towards the great taste, such as “Ahhh! Oooh! Yeah!”
The Open That Coca-Cola campaign includes television, online video, radio and out-of-home advertisements. The company is also inviting people to share their versions of the Open That Coca-Cola dance via social media channels.
I PROVIDED COCA-COLA WITH ALL THE SOUNDS FOR THIS =) : https://t.co/0AWijLVsay
— Tyler, The Creator (@tylerthecreator) February 21, 2021
drums are fucking hard the low end is shaking
— Tyler, The Creator (@tylerthecreator) February 21, 2021
thats me playing the flute at the beginning 🥴
— Tyler, The Creator (@tylerthecreator) February 21, 2021
mannnn thanks coca cola for reallll big love for the opportunity i was like ehh idk but then i fucking ran with it. commercials need sounds like this, thanksssss
— Tyler, The Creator (@tylerthecreator) February 21, 2021
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