Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective

Rajat Kumar Behera is an associate professor in the school of computer engineering at Kalinga Institute of Industrial Technology (KIIT) and a research scholar in IIM Ranchi. His research area includes Data Science & Business Analytics, Technology Adoption, Ethics & Technology and Software Engineering. He received B.E from VSSUT (formerly UCE Burla), M.Tech from IIT Delhi. He has published research articles in leading journals and holds professional designations including PMP, ITIL and Six Sigma Green Belt.

Dr. Pradip Kumar Bala, professor in the area of Information Systems & Business Analytics at Indian Institute of Management (IIM) Ranchi, received his B.Tech., M.Tech. and Ph.D. from Indian Institute of Technology (IIT) Kharagpur in 1993, 1999 and 2009 respectively. He worked in Tata Steel before joining academics. He also worked in Xavier Institute of Management Bhubaneswar and IIT, Roorkee before joining IIM Ranchi in 2012. His teaching and research areas include text mining & NLP, recommender systems, data mining applications, data mining and NLP algorithms, social media analytics and marketing analytics. He has conducted many training programmes in business analytics & business intelligence. He has published more than 100 research papers in reputed international journals, conference proceedings and book chapters. He is also a member of the International Association of Engineers (IAENG).  He served as Dean (Academics), Chairperson, Post-Graduate Programmes, Chairperson, Doctoral Programme & Research, and Member of Board of Governors of IIM Ranchi.

Nripendra P. Rana is a Professor in Marketing at the College of Business and Economics at Qatar University, Doha, Qatar. His current research interests focus primarily on adoption and diffusion of emerging ICTs, e-commerce, m-commerce, e-government and digital and social media marketing. He has published more than 200 papers in a range of leading academic journals, conference proceedings, books etc. He has co-edited five books on digital and social media marketing, emerging markets and supply and operations management. He has also co-edited special issues, organised tracks, mini-tracks and panels in leading conferences. He is a Chief Editor of International Journal of Electronic Government Research and an Associate Editor of International Journal of Information Management. He is a Senior Fellow of the Higher Education Academy (SFHEA) in the UK. He is also a Distinguished Visiting Professor at University of Johannesburg, South Africa.

Hatice Kizgin is the faculty of Behavioural, Management and Social Sciences, University of Twente, Netherlands. Her research has investigated immigrants’ consumer behavior and their acculturation trends. Hatice has published articles in leading academic journals and has presented her research in some of the prominent international conferences of marketing. She is the Co-editor of the book “Advances in Theory and Practice of Digital Marketing”, Springer Publications. In addition she has co-edited special issues published by Journal of Retailing and Consumer Services, Journal of Consumer Behavior and International Journal of Information Management. Hatice holds the position of Deputy Chair at Academy of Marketing Special Interest Group: Digital Marketing and Data Analytics https://www.academyofmarketing.org/sigs/digital-marketing-sig/.

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