Scorpion Survey Reveals Unique Perspectives Across Generations; Differing Opinions on Personalized Marketing, Resources for Purchasing Decisions, and Advertising Receptivity
SALT LAKE CITY, June 9, 2022 /PRNewswire/ — Scorpion, the leading provider of technology and services that help local businesses thrive, today announced the results of a survey that explores the traditional and digital media channels consumers prefer when researching and purchasing new products or services, as well as their data privacy/online personalization preferences. The survey was conducted with Qualtrics in Q2 of 2022, and had a sample size of more than 1,000 U.S. consumers. Key findings include:
“The future of digital marketing is centered around personalization, as businesses of all sizes now have access to technology that can provide a 1:1 experience for their customers,” said Joe Martin, VP of Marketing at Scorpion. “It’s essential that small businesses understand their customers so they can produce tailor-made marketing that results in each customer truly understanding the value of the goods or services delivered. When this occurs, customer satisfaction peaks, and that in turn results in customer retention, and even additional customers via ‘word of mouth’.”
When it comes to learning about new products and services, younger and older generations share some similarities, but also have distinct preferences when it comes to certain channels.
With regards to online reviews, younger generations tend to place more emphasis on star ratings while older generations are more willing to let companies slide if they have poorer reviews.
For more information on the survey, please visit: scorpion.co/consumermarketing2022
Scorpion is the leading provider of technology and services helping local businesses thrive. It helps local service providers understand their unique market dynamics, maximize their marketing efforts, and deliver experiences their customers will love. Scorpion puts SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Websites, Lead Management, Appointment Scheduling, and more to work for local businesses. The company brings everything together in a way that’s easy to understand and manage, blending AI and teams of real people with vertical expertise committed to customers’ success and ready to do whatever it takes to help them reach their goals.
Scorpion is headquartered in the Salt Lake City area, with offices in California, Texas, and New York. For more information, please visit https://www.scorpion.co/about-us/
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