With the UK set to impose tougher measures as COVID-19 cases continue to climb, it’s vitally important to get on top of your digital marketing!
During the past 6 months business communication has completely transformed. Networking meetings, exhibitions, events and conferences have all been cancelled and now there are more barriers coming into effect.
Many businesses are being denied face-to-face meetings which is restricting their traditional methods of generating exposure, building relationships and consequently driving revenue.
For some companies with an online presence, you know how much digital marketing can push you forward. But to those who have consistently relied on word of mouth referrals and built up business off the back of long hours and hard earned reputation – this can be quite a shock to the system!
As Covid continues to be unpredictable and furlough benefits shortly come to an end, now really is the time to adapt and show your resilience as a business.
TOP TIPS
If this is you and you aren’t sure where to start, this is what you need to do:
Understand with market threats, there are opportunities:
The good news is that there’s still opportunities to grow.
More than ever, customers are turning to the web to seek out companies they can trust and build relationships with.
If you can get your marketing right now, you’ll demonstrate you can adapt to their needs as times change and will therefore benefit long after Covid has disappeared.
It takes only 0.05 seconds for a user to form an opinion about your website and determine whether they stay or leave(1).
Have a look at yours and be honest. If someone visited your site and didn’t have the chance to speak to you, would they stay? Can they tell just from looking how good you are, how reliable you are, do you stand out from your competitors?
If not, now is the time to be better.
With the restrictions in place, the chances are, you are going to need to change how you are found.
Not all marketing strategies are for you but you need to learn which method will set you apart from the rest. Want more visitors to your site? Then SEO/SEM might be for you.
Have a big following on Facebook? Maybe it’s time to get more creative with your social media!
Analytics are paramount in making sure you spend money that guarantees a good ROI and not down the drain! If you’re not sure, definitely get advice from an expert!
If Digital Marketing experts offer FREE, no obligation audits to new clients, get one done!
You won’t have to pay a penny but you will get a much better insight into what improvements you can make and have all the information you need to make an educated decision on your business strategy moving forward!
Take a look for yourself
Most, if not all people, would like to put more effort into digital marketing, they just don’t seem to have the time or knowledge needed.
Have a look at your staff and resources: Do you have the skills in house?; What budget can you spend?
If you decide you do need to outsource, we recommend using a specialised agency that’s been around for a while and has a proven portfolio with recognised clients!
As long as companies can approach the shift to digital marketing strategically, there’s every chance it will provide a much longer term value and also put them in good stead for any future pandemics!
Thanks for reading!
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