Delhi Assembly polls: AAP, BJP bet big on social media, digital marketing
Experts see a shift in the way political parties are now addressing the electorate
Sneha Bhattacharjee |
Last Updated at October 31, 2019 00:27 IST
email this article
| Message: | Recipients’ Email: | Type address separated by commas | |
| Your Email: | Enter the characters shown in the image. |
||
| Send me a copy: |
|||
|
|
|||
https://mybs.in/2XA3EQu
Twenty-five-year-old Rehan Mohammad from Hardoi district in Uttar Pradesh plies his auto-rickshaw in the national capital, speeding with equal ease though its grubby alleyways and power-greased swanky neighbourhoods.
Painted boldly on the back of his trademark green and yellow three-wheeler is the Aam Aadmi Party (AAP) campaign slogan for the upcoming 2020 Assembly elections, ‘I Love Kejriwal’. Like Rehan there are several hundred rickshaw drivers flying the AAP banner down the streets of Delhi—his community forming a significant part of the party’s electoral …
TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST Rs
Key stories on business-standard.com are available to premium subscribers only.
Already a premium subscriber? LOGIN NOW
Note: Subscription will be auto renewed, you may cancel any time in the future without any questions asked.
What you get?
ON BUSINESS STANDARD DIGITAL
NOTE :
- The product is a monthly auto renewal product.
- Cancellation Policy: You can cancel any time in the future without assigning any reasons, but 48 hours prior to your card being charged for renewal.
We do not offer any refunds. - To cancel, communicate from your registered email id and send the email with the cancellation request to [email protected]. Include your contact number for speedy action.
Requests mailed to any other ID will not be acknowledged or actioned upon.
SMART MONTHLY
Business Standard Digital
Note: Subscription will be auto renewed, you may cancel any time in the future without any questions asked.
ON BUSINESS STANDARD DIGITAL
NOTE :
- This product is a monthly auto renewal product.
- Cancellation Policy: You can cancel any time in the future without assigning any reasons, but 48 hours prior to your card being charged for renewal. We do not offer any refunds.
- To cancel, communicate from your registered email id and send the mail with the request to [email protected]. Include your contact number for easy reference. Requests mailed to any other ID will not be acknowledged or actioned upon.