Digital Marketing After MBA: A Worthy Upgrade?

‘What next?’- an absolutely clueless question which I think all of us have heard quite a few times in our lives, more often at all our academic junctions(junctions in the sense after 12th, UG), etc. But still, after 12th it can be seen as a light-hearted question while the same cannot be said about the question being asked after our undergraduate.For marketing enthusiasts it is a question of utmost relevance as the digital era which we live in has paved way for unbridled competition. 

These individuals mainly have 2 options. Either do an MBA preferably from a tier college or continue with the marketing field or go for a separate marketing course so that they are equipped to take on the competitive section among their peers. But of late Digital Marketing services have risen almost exponentially thus creating an increase in demand for Digital Marketing courses.

I hope that the following discussion can help you in prodding out some answers.

An MBA usually stretches for 2 years but in special cases, a 1-year executive MBA is also provided by top-notch B Schools for people with significant experience in their respective areas. However, an MBA can provide an ample amount of time for a student to test their skills in various fields. If done in a reputed management institute, a student can get a competitive advantage over other job hunters in the market. Moreover, the 2 years in a reputed B school can give us many connections with future and budding entrepreneurs.

A Short Briefing On Digital Marketing

Digital Marketing is familiar which many of us have been hearing over the years. In fact, it has become a necessary skill set that is required by some if not all fraction of businesses.

It began in the early 2000s when the internet was termed a colossal discovery. With the advent of the internet more and more people started switching to a more efficient and faster mode of marketing. It enabled enterprises and businesses to attain their targets at a much faster pace when compared to old-school marketing.

As the number of people who had internet access increased there was a huge upsurge in social media sites like Facebook, and Youtube. Within no time these numbers prompted all the big guns to provide internet at a much cheaper price and thus turned it into a ‘necessity’ rather than a choice.

At present, there is no shortage of Digital Marketers but quality always presides over quantity.

Why Digital Marketing Is A Step Higher?

The main highlight is undoubted “speed”. What conventional marketing can achieve in a month can be achieved by Digital Marketing within hours.

Our industry is always wagon behind current popular trends. So a Digital Marketer is always taught whatever the running trend is.

A Digital Marketing course can keep you updated on the current trends through its practical way of teaching and hands-on hands experience. It’s an impeccable opening for all of them out there who doesn’t like a nine-to-five job. Digital Marketing provides a whole new platform for freelancing.

Digital Marketing After MBA: A Substantial Decision?

But there’s still a question left. Why do you need to take a Digital Marketing Course after an MBA?

Like most of our curriculums, the MBA curriculums are also outdated at the present. Old curriculums are fueling the students with traditional Marketing. Digital Marketing is the present Marketing. The curriculums are mostly based on the present and the future.

To be honest, MBA marketing has been saturated for the past few years. It had a stellar run earlier but at present, it’s starting to pull off. A two-year time frame and a huge dent in the pockets of people had changed the thought process of the present generation.

Apart from a few handfuls like the IIMs and IITs, no other B Schools guarantee 100% placements, and even if they do people will have to settle down for a lower annual income. Not that it’s bad but considering the fees and other expenses the return on investment is very low.

Moreover, the education system of the country is quite bookish even now in the 21st century where the demand for practical skills is too hot.

Digital Marketing, on the other hand, is still budding and has a huge demand in the market. Almost all companies are on the hunt for new talents in the field of Digital Marketing which includes Digital Marketing agencies as well as reputed companies.

Slowly Digital Marketing is emerging as new courses are being developed on a regular basis to equip individuals with new skills as well as to satiate the needs of different companies. In an MBA program the only practical exposure that a student gets is an internship program that lasts for about three to four months whereas, in the case of Digital Marketing, a course can provide a full-on practical experience throughout.

Even though an MBA program can bestow you with a prestigious degree and can help you in acquiring a decent job quite bookish when compared to a Digital Marketing course which can give you an ample amount of practical skills. Bookish knowledge cannot alone help an individual in administering the real world, for a hoard of practical skills are necessary.

But taking all things into consideration both MBA and Digital Marketing needs a definite X factor and in order to do that, no degree certificate can help us beyond a certain limit. TechBound Digital Marketing Training furnishes you with the X factor and drive your career in the perfect way possible

Taking out the MBA, there are no basic requisites for taking a Digital Marketing Course. You could know more about it here.

So to conclude let’s hope that a decision can be made with the help of this small discussion and your thoughts on the above matter are very much welcome!