The ways and means to market effectively
These are the channels that dictate where and how you’ll reach your audience. Whether you’re marketing and networking with different platforms on social media, building your email list with gated content, or buying the top ad formats and hosting them on relevant sites, this part of the game is how you get your name and your product out to the market most effectively, with minimal budget and top returns.
Having a site is one thing but having a solid landing page is the difference between passing interest and quick sales.
If done properly? Landing pages are conversions! Plain and simple. They’re the first point of contact between you and your audience. A “digital handshake” between advertiser and consumer, and the last line of defense for making sales. Landing pages answer questions like…
Check out the Guide to “Landing” Your Landing Page. From utilizing the best creatives to linking to your sales funnel.
Pro Tip: Always structure your landing page with the intention of acquiring new emails from prospects and customers. To do this, using some kind of digital form can go a long way. It can also be a good idea to offer them something in exchange for their email, like, say an eBook
And lastly, we wouldn’t be Adcash without talking about (cue drum roll…)
Ad formats.
As a general rule, you always want to be finding the balance between effective onsite advertising that upsells and converts alongside quality UX that makes your end audience receptive to your offer without feeling spammy. Our pick for the top online ad formats in the market today are…
In-Page Push
These alert-like ads mimic push notifications but are more effective and less intrusive. Well-targeted, engaging, and with the sole purpose of increasing an advertiser’s bottom line. Check them out right here.
Pop-Under
By appearing behind an active browser window, this format seamlessly integrates into the overall UX flow. And, as the last thing the user sees before exiting the website, they stay top of mind for the future. Check out why pop-unders are still so effective.
Interstitial Ads
The ultimate , Interstitials appears while a website or page is loading. The time between browsing is used to reach the end-user with an immersive, tailored, and engaging ad experience.
Check out this short sharp guide to Choosing the Best Ad Formats for your campaign.
That’s it for now.
Thanks for reading and please feel free to drop a comment in the box below if you have something in mind that we might have missed. Or, you can submit a poem. You won’t win anything, but you’ll have my eternal (digital) adoration and respect.
Bye for now.
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