This forward-thinking, client facing digital marketing architect can create, scope and present customized digital marketing proposals in an engaging environment. In this role, you will gain great breadth and depth of experience in today’s emerging world of digital marketing. Your campaign proposals will involve digital marketing strategies aimed at increasing brand awareness and delivering top notch lead generation programs to our clients. You will be helping multiple technology vendors increase engagement and deliver on their offerings and services.
Serving as a key resource on the marketing services team, you’ll routinely take center stage to influence marketing strategy and develop campaign proposals that meet the client’s objectives. You will architect, pitch, and close business, managing multiple campaign proposals simultaneously. To be successful in this role, you will be well versed in all areas of digital marketing and will foster open and consistent communication with members of the broader Marketing Services Team.
This is an ideal situation for someone who wants to consult, create and implement outstanding digital marketing strategies.
Responsibilities:
- Ability to understand complex business issues and produce strategic marketing campaign proposals aimed at enhancing brand awareness, driving website traffic and acquiring new leads and customers.
- Consistently leverage multiple digital media channels including PPC, SEO and search marketing, sponsored social and video advertising, email marketing and other traffic generation techniques as well as complete related media buys, to deliver on campaign goals and objectives.
- Drive marketing strategy discussions with internal stakeholders and present strategic proposals back to clients clearly and convincingly to secure business.
- Regularly communicate status of all proposed projects to internal and external team members.
- Draw upon quantitative and analytical skills to regularly monitor and make recommendations on all digital marketing activities and trends.
- Be the expert in digital marketing including technology, tools and strategies and stay current on new, emerging opportunities in the world of digital marketing.
Qualifications:
- Minimum 4yr degree in Advertising, Marketing, or related field or equivalent combination of IT channel or IT marketing experience from either the vendor or solution provider business
- 4+ years of progressive Digital Marketing experience in Technology sector
- Solid grasp of marketing principles including in depth familiarity with marketing funnels and lead conversion goals within a B2B environment
- Thrives in a fast-paced work environment and has demonstrated familiarity working in a high-throughput business or agency.
- Ability to work efficiently and independently while being part of a team and consistently displaying world-class professionalism at all times
- Strong interpersonal skills with an ability to articulate concepts and rationale to team members, stakeholders and clients.
*The Channel Company is licensed in the following states: AZ, CA, CO, CT, DC, FL, GA, ID, IL, KS, LA, MA, ME, MI, MN, MO, NC, NH, NJ, NY, OR, PA, RI, TX, UT, WA.
To be considered for this opportunity, you must reside in one of these listed states.
Leave a Reply