Digital Marketing for Contractors
Local Lead Generation Case Study
From ZERO online presence to 11 new jobs in 16 days. – Local PPC Case Study
Results:
Designed a brand new WordPress site to generate leads fast via Local PPC Campaign w/ Google Ads
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Generated 16 Solid Leads
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Closed 11 New Jobs
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3 Weeks to Results
A Construction Company in Southern California had been completing jobs by word a mouth for over 19 years. These contractors are licensed, bonded and insured. Specializing in all phases of new home construction, they provide kitchen remodels, repairs, bathroom remodels, room additions, plumbing and electrical service.
The owner came to us via referral wanting to reboot this branch of his businesses with a brand new web presence. We mapped the entire strategy with our Goldenseed Redesign Foundation package with SEO and PPC campaign management. This package provides high performing website design with exceptional traffic and conversion results for Local Contractors. In fact, nearly any established local, or national business website could benefit from a similar strategy. Inquire to learn more.
The website was less than one month old when we hooked up a Local Optimized PPC Campaign that was seen 9,680 times and generated 289 clicks. The hyper local traffic produced 16 hefty leads and the company was able to convert 11 into solid jobs in less than 3 weeks!
The ads have been high performing with a very lean avg. cost per click.
Key Accomplishments:
- From ZERO traffic to 250 new visitors in less than 1 month.
- We decreased avg. cost per click from $6 to less than $2.
- Generated 260+ clicks from Google Search, Display, and Maps ads from 19 money keywords.
- Found a trick to double our impressions on Google Maps and Search ads
- We used an SEO-optimized 5 page site, optimzed for conversion, and focused on improving trust and reputation.
Background:
This Construction Company found Goldenseed via referral and reached out for help with rebooting their web presence with a new website and fresh traffic, as their water restoration business became too competitive. The challenge was to build quickly with limited content and lacking reputation. Nevertheless, Goldenseed delivered and then some!
We helped the client identify money keywords that were low in CPC to run ads and we were able to provide leads that 12x their ROI in less than 3 weeks!
Our services included:
- Fresh website design with an SEO foundation
- Reputation Management
- In-depth search market keyword research
- Identifying buying traffic with 15-20 local money keywords
- Optimizing Google My Business property for maximum ad visibility
- Review Generation Proof Pop-up on site
Strategy:
Since this was a brand new site with limited time and budget, we decided to build a simple website with enough information make the conversion on traffic sent via PPC. The focus was to optimize the PPC campaign around only high performing money keywords. The campaign turned a profit in its second week and is on track to provide 256x return on investment if all goes well!
Conclusion:
A strong website build with a focus on improving conversion, trust, and reputation with a strategic mix of paid traffic can turn a marketing investment into thousands of dollars in returns with our Goldenseed PPC method. This General Contractor digital marketing example highlights the challenges local businesses experience with generating new leads online while providing a viable solution that doesn’t break the bank.
General Contractors and local service providers can quite literally scale digital marketing efforts to generate leads and acquiring new jobs in their region.
With this case study being focused on a site less than 1 month old, recommendations were made for a full-blown SEO campaign to wean the company’s dependence on PPC Campaigns to generate clicks. This portion is a work in progress and an additional 4-6 month SEO campaign will certainly deliver results with lasting placements for organic (free) traffic.
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