With the current competitive market, consistent new patient acquisition is crucial. A report by Aldrich Advisors states that you need a minimum of 20 patients a month for your dental practice to grow in terms of marketability and revenue. The question is, where do dentists find that many patients? The answer – digital marketing.
With traditional ways of marketing, you can only reach out to so many people. But, when you go online, the world is your oyster. The digital realm is your key to scalable growth – you will find your prospective clients on social media, channels, listings, and everywhere!
A survey last year showed that around 77% of consumers go online to search for dentists and dental practices. Whereas, 84% of the total near-me searches are carried out using smartphones.
Maybe you already have an online presence across multiple channels. Or perhaps you’re starting from scratch. Either way, these 10 strategies will help you strengthen your online profile, establish credibility, and generate leads.
Optimize Your Website
No digital dental marketing strategy is complete without SEO. You can have the prettiest, most attractive brick-and-mortar practice, but it won’t count for much without a top-notch website. Now, there can be multiple reasons why your prospect is not landing on your website. Top of the list is the lack of optimization. No one will visit your website if it doesn’t appear at the top of the Google search results page.
Optimize your website with a robust keyword strategy and a user-centric design to make it simple, appealing, and easy for people to navigate. Make sure to carry out all the technical SEO fixes regularly. Don’t forget to build a strategy around local SEO to impact your community searches. Alongside, ensure good page speed, mobile optimization, and solid security protocols. Oh, and all this must work seamlessly on all browsers so Google bots can recognize your website and rank it higher.
Create a Google My Business Profile
Every business must have a Google My Business profile, especially if you’re a business marketing for dental practice within your local community. A GMB profile is a verified source of all your business’ relevant information – location, website, contact number, working hours, etc. This GMB profile appears in all Google services including maps, shopping, search listings, etc. A well-optimized, robust Google My Business profile can help your clinic appear in all Google services’ search results. This includes patients searching for a dentist in their locality.
Ramp Up Your Social Media Presence
All social media platforms combined, there’s a total of 3.5 billion users – half the world’s population! About 54% of those research through social media before purchasing a product or service. So, it is no surprise how big of a part social media plays in digital dental marketing. With an attractive, audience-centric profile, you can drive loads of relevant traffic back to your dental website.
Here are some suggestions on how to make the most out of social media channels:
- Post-high-value content – You can put up video content of procedures, before and after pictures, and patient testimonials to show your target audience how things go around in your dental practice.
- Create bite-sized infographics – introduce fascinating facts, defy misconceptions, and post statistics that prospects might find interesting and relevant.
- Repurpose – convert client reviews, team pictures, and FAQs into social media posts.
- Launch Ads – advertisements help target specific audiences in specific locations, leading to rich conversions.
Advertise Through PPC Ads
PPC ads are a Google-based advertising network that promotes business by pushing their sites to the top of the results page. Why should you use these ads? Well, Google is the most popular search engine with more than 90% of the market share. And without leveraging it to your favor, your dental marketing strategy could be all for naught. If done correctly, PPC ads can help you place lead-generating content at the top of the search results for competitive keywords, help you connect with your target audience, and get results way faster than a long-term organic SEO strategy. The best part of pay-per-click (PPC) advertising is: you only have to pay when a user clicks on your website or contacts you.
Testimonials and Reviews
Online reviews are the new word-of-mouth marketing. The impact positive customer reviews can have on prospects and search engine bots is often underestimated by dental practitioners. Most individuals check Google ratings and reviews before visiting a new place. More than 80% of them trust online reviews as much as they trust recommendations from friends and family. Therefore, having a consistent flow of good reviews is not just free marketing; it helps establish your dental practice as a credible business providing excellent services that its patients can vouch for.
Effective digital marketing for dentists shouldn’t be hard, but it requires precision, consistency, and effort. And for this, Dentrolux has got you covered. Reach out to us now to know how we can help you with this.