Digital Marketing Skill Institute (DMSI) has empowered selected women with digital marketing skills, matching them to high-paying jobs with access to mentorship, career services and also securing a better future and job security through decent jobs in the new digital economy.
This is in line with their mission to break gender biases and stereotypes by giving women a voice in a male dominated digital marketing industry.In partnership with Challenge Fund for Youth Empowerment, they launched the Digital Marketing Women Employability and Entrepreneurship Program (DM-WEEP) in 2021 with the goal of empowering unemployed young women within the ages of 20 – 35 years; affording them the opportunity to become either a Social Media Management and Advertising Specialist or a WordPress Website Development and Search Engine Optimisation (SEO) Specialist.
Alarming statistics of the World Health Organisation (WHO) estimates that 1 in 3 women would be subjected to either physical or sexual intimate partner violence, or non-partner sexual violence in their lifetime. The 2018 Nigeria Demographic and Health Survey (2018 NDHS) further showed that, 30% of females between 15 and 49 years had experienced sexual violence. During the Covid-19 lockdown in 2020, cases of Violence Against Women and Girls (VAWG) soared.
Advocates of Violence Against Women and Girls (VAWG) have identified that one major reason many women stay in abusive situations especially by their partners is because they lack a means to cater for themselves.
Data from Nigeria Bureau of Statistics (NBS) show that about 40% of Nigerian Youths are unemployed, with women being the larger percentage.
In respect to these statistics, the initiative is not limited to specific social class and as such caters to women from all backgrounds who are unemployed and interested in developing skills that can enable them create a successful career or business in Digital Marketing. DM-WEEP offers courses designed for the students to get practical knowledge in digital marketing through a 2-week intensive online training which also enables beneficiaries build a professional portfolio from the assignments during the course.
CEO and Founder of DMSI, Mr. Tobi Asehinde stated that, “It has been an all-time goal of ours to see a world where women are safe, empowered and there are no gender or social class barriers and what better way than to create that world by ourselves. Therefore, in line with our organizational vision of empowering and helping 1 million people by 2030 to start, grow and scale wildly profitable businesses and careers using digital marketing across the globe, DM-WEEP, an initiative we launched in 2021 post covid, has empowered about 1000+ unemployed Nigerian Women already and still thriving”.
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