Search Engine Optimization (SEO): Is the practice of optimizing organic search engine results to enhancing both the quality and the quantity of traffic toward our website.
Marketing Objective & KPI
The marketing objective is build awareness and interest to get at least 100 visitors to the landing page within 7 days.
The primary KPI for the campaign marketing objective is the number of visitors during the three days.
Content Audit: Keywords
First, we will use Moz Keyword Explorer tool to identify the Keywords we might target to drive users to the landing page. We should make sure to use a mix of branded and non-branded Keywords.
Then, we will identify the Head and Tail Keywords with the greatest potential. Finally, we will write three Blog topics that incorporate the highest potential Keywords. Keywords can be broad and far-reaching (these are usually called “head keywords”), or they can be a more specific combination of several terms — these are often called “long-tail keywords.”
Head Keywords: one or two words
Tail Keywords: very targeted search phrase
Priority Score: According to MOZ, Keyword Priority is “a score out of 100 calculated by looking at all the other metrics: Volume, Difficulty, and Organic Click Through Rate. Higher Priority represents a sweet spot of higher Volume and lower Difficulty”.
Technical Audit: Metadata
We will perform a technical audit on the metadata by creating a table that includes the current metadata for the page we have chosen and our proposed revisions.
Technical Audit: Backlink Audit
Using the Moz OpenSite Explorer tool, we will perform a backlink audit on the webpages we have chosen.
Then, we will list three of the top backlink URLs we discovered for the websites. These backlinks should add value to the website and not be spam.
Domain Authority: According to MOZ, Domain Authority (DA) is “a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.”
Link-Building
Using the SEMRush tool and research, we will strategize a link-building campaign. we will identify three websites that we think would be relevant, high traffic sites that we would like to gain backlinks from to help drive traffic to our websites.
Site Performance Audit: Performance Tests
Basically, without it Google cannot index our page, the page will not show on the search engine. Unfortunately, Pingler shows N/A for both dmnd.udacity.com and . Anyways, we should make sure Google spiders capture as many links as it can to generate more traffic to our website.
Google spider, also known as a web crawler, is an Internet bot that crawls websites and stores information for the search engine to index.
— WordStream.com
The speed of a page correlates with the customers’ purchasing behavior, that is, having a poor speed on our page will not capture the customers’ interest and they will leave the website in seconds. Faster pages that don’t take a long time to display their contents are more efficient. The results show that we need to improve the landing page speed for mobile.
Having a mobile friendly page allows us to reach more customers. It indicates that the pages will account for each device the customers use to visit the page, thus, improve the user experience. The results show a slow loading speed which will cost us customers.