Digital Marketing Services & Consulting – McCarthy and King Marketing

Digital Marketing Services

Your website is the centerpiece of your marketing. It is the face of your business. Even If you are satisfied with the current website, there may steps you can take to improve your website’s performance – in terns of generating traffic, informing visitors and converting those visitors into sales leads.

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Email Lead Nurturing

Are too many leads falling through the cracks? Consistent lead follow-up is an essential component in any sales effort. Email Lead Nurturing is an automated way to keep you top-of-mind so when your prospects are ready buy, you are at their doorstep.

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Pay-Per-Click Campaigns

Online advertising is largely (although entirely) run with pay-per-click (PPC) campaigns using Google and Facebook.  Which platform and which type of ads your run will depend on your product or service, your goals and your budget.

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Local SEO/Google Maps

If you run a local business that sells to a local market, Google offers a dedicated path for you through Google Maps.  When potential customers search for businesses like yours, they will see a map with three companies listed.  You want to be on this list because it can mean a consistent flow of free clicks to your website.

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Global SEO is a long-term play that can, in time, have a major impact on your website and your business.  The good news is that as you build our website with the right content and start gain traction from Google, you will see improved rankings, more traffic and more leads.

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Not every business wants or needs an outside company to handle its digital marketing, but they could benefit from a fresh perspective, a second look..

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