Digital Marketing and Social Media Analytics

Due to the COVID-19 situation, the July 16-17, 2020 session will now take place over in a virtual format (live online). Please view the “July 2020 Offering” tab for additional information on this virtual session.

Digitization is revolutionizing
marketing strategy. From tablets and big data to new customer monitoring
tools and the global emergence of social networking, recent technology has revolutionized
the modes of communication through which businesses and brands engage with
consumers. This course is designed to
help executives understand the new rules of marketing in the digital age,
covering a range of topics that include search marketing, social network
marketing and analytics, predictive modeling, mobile advertising and commerce,
CRM strategy, and digital advertising.

“This course came highly recommended. You could very well mark the period in your career before and after this course.” ~ Steve Marzocchi

“Excellent program. Sinan is very knowledgeable about the topic. He injects a healthy dose of science and theory to back his advocated approach of practice. I highly recommend this course to executives in all disciplines as it touches an area that has become so pervasive in our lives: mobile, social and digital.” ~ Wael D.

“Don’t hesitate one moment — take this class! What you will take away is cerebral and strategic.” ~ Vincent Salette

To take advantage of your discount, enter the Referral Code ALUM20 on your application form. Discount is valid on all MIT Sloan Executive Education open enrollment programs held in Massachusetts and cannot be combined with any other discount.