It’s been over a year since we took a look at the top , according to data from Buzzsumo, so now seems like a good time to get our research hats back on, and return to Buzzsumo to highlight the top 100 digital marketing influencers in 2020.
Influencer marketing continues to be an extremely popular marketing tool for brands in various industries. According to Influencer Marketing Hub’s report, 91% of respondents believe influencer marketing is an effective form of marketing, and 63% were planning to increase their influencer marketing budget in 2020.
As a result of this rise in popularity, brands are spending more time and resources on finding the perfect influencers for their campaign. Thankfully, Buzzsumo (a tool I use a lot!) has handy that make the task much easier. These reports have evolved since last year’s report, hopefully making the findings more valid. For a full overview of everything Buzzsumo, give my blog post on why it’s a read.
A quick overview of Buzzsumo’s influencer reports
BuzzSumo’s influencer tool highlights key influencers from within a certain industry by searching for either a topic, domains, or for specific users. These individuals, or companies, are then ranked depending upon their ‘influence’ on the specific search variable. Influence can be a difficult thing to define, however, Buzzsumo states that someone is influential when they impact the reach of a post or article. The reports have changed in the last 12 months, and you can now refine the search by whether the account includes your search term, shares articles about that search term, or if they share articles from a specific source.
The influencer report then ranks users based on various factors including the content they create and share, the average number of retweets they receive, and the relevancy of their content – in other words, how much they are likely to affect, or influence, a piece of content’s reach.
For this list, I have once again chosen to remove any companies in order to highlight the specific influencers. This has meant missing out on some large brands such as Moz and SEMrush, however the main aim of this task is to highlight the top influencers specifically, and not the top brands. This is the only way that this data has been manipulated, other than that the list is exactly how it has been pulled off Buzzsumo and neither myself nor Browser Media has had any impact on individual ‘rankings’.
Key stats about the top 100 digital marketing influencers for 2020
BuzzSumo’s Top 100 Digital Marketing Influencers for 2020
Congratulations to everyone who made the top 100!!
** Disclaimer – Browser Media has had no influence or impact on this list, it is solely based on . To ensure the data remains fair and impartial there has been no alteration from any other sources. **