Job Description We are looking to hire a Digital Marketing & Social Media Manager responsible for managing all Social Media functions of the five star Hotel in Arusha. OVERVIEW The Candidate will be responsible for handling our website, Instagram, Facebook, Ads, other social media platforms and various other related tasks. The candidate will be responsible to monitor the metrics of each account and look for new opportunities to grow the metrics of our followings/sales. WEBSITE: It will be the candidate’s responsibility to update all SEO for products on the website and ensure the website categories are up to date. They will also be responsible for setting up promotions on various products to accelerate sales. We also need to revamp our website and the candidate will be responsible for directing the revamp based on research of what customers are looking for. INSTAGRAM: The candidate will be responsible for posting our daily posts and creating stories to engage with viewers. They will also be responsible for instructing our designers what images they need for their post and coming up with the sayings to go with the posts as well as Hashtags. FACEBOOK: The candidate will be responsible for posting our daily posts and creating stories to engage with viewers. They will also be responsible for instructing our designers what images they need for their post and coming up with the sayings to go with the posts as well as Hashtags. (This is usually the same post as insta) OTHER SOCIAL MEDIA PLATFORMS: We would want the candidate to research into other platforms such as tiktok and set up the social media posting on the platform and grow the following base. ADS: The candidate will be responsible for setting up and monitoring our Google Ads and Facebook Ads. We would give a specific budget for the campaign and the candidate will need to know/research how the SEO and campaigns work to ensure we get the best traction and great results with our ads. Part of the job role of all the above is to monitor the metrics and ensure we stay on course with the targets we set out. We will be happy for the candidate to spend time researching on google, forums and YouTube on how SEO/ads work so that they can ensure it performs in the best possible way. OTHER DUTIES AND RESPONSIBILITIES: Collaborate with all departments, to ensure content developed is in line with their marketing activities Develop and manage content for both the websites and social media platforms to increase traffic into the social media pages and websites. Monitor the number of hits made on the company’s website Develop and execute the Hotel social media strategy Working with marketing professionals to develop social media marketing campaigns Interacting with customers and other stakeholders via the company’s website and other social media marketing tools and accounts such as Facebook, Instagram, Twitter, TikTok and Google Ads. Use social media marketing tools to create, advertise and maintain the Hotel brand through Engaging content, carousels, ads/stories, pixels, reels, conversational cards, hashtags, influencers display ads, SEO/SEM (ads promoting stories or events), Emails, SMS, among others Measure the success of every social media campaign Develop creative digital campaigns, using infographics as well as imagery to engage, inform and motivate our stakeholders and customers Promptly responding to all client queries on all social media platforms Researching social media trends and informing management of changes that are relevant to the company’s marketing activities Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate Attend educational conferences related to social media Work with copywriters and designers to ensure content is informative and appealing Communicate with industry professionals and influencers via social media to create a strong network Develop, implement and manage our social media strategy by being responsible for; The social media content calendar, the social media roll out plan, content review, Influencer engagement, Campaign monitoring and evaluation, Tracking and measuring success JOB REQUIREMENTS: Bachelor’s degree in Communication, Marketing, Public Relations, or a related field Min 2-3 years of experience in Social Media Content Creation Experience in digital marketing, and video editing/videographer is an added advantage Knowledge of social media trends and a thirst for emerging social media technology Creativity and push for initiatives to support our social channels Experience with social media scheduling and content management tools Organization, communication skills, and excellent attention to detail Management of timelines to ensure tasked objectives are complete Collaboration with the other departments to ensure tasked objectives are complete HOW TO APPLY! Share your CV, application letter, Academic Certificates on or before 27th December, 2023 to [email protected] Your email subject must ready  (Digital Marketing & Social Media Manager (JV/ECL/CLA/13) NOTE: Please ready & understand the positions requirements before sharing your application with us. We regret to inform that with volumes of CV’s received, we will be able to reply to only candidates who will meet the required qualifications & experience.

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