Where: Brussels (Belgium)
Extent of Work: Full Time
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Job Description
In this role you will report to the Marketing Activation Manager (based in Brussels).
You will be responsible to:
- Develop and execute B2B digital marketing campaigns in accordance with the marketing plan that may include PPC, paid and organic social, email campaigns, offline adverts and website updates
- Website content using modern CMS (Drupal and WordPress both used at present); working with development team on updates and new developments
- Analyse performance; track and report ROI. Constantly monitor campaigns and other Sappi materials and learnings that could support and impact the campaigns.
- Evaluate and elevate paid channels, such as social channels, partner marketing, and offline opportunities to identify effective lead generation and brand awareness strategies and execute accordingly.
- Provide short and long term market reports and trends to assist campaign development and reinvigorate or sunset underperforming initiatives.
- Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials provided in the online marketing campaigns.
Your Profile
- 3+ years of experience in digital marketing preferably in a B2B environment
- Experience with marketing automation and CRM to nurture, track and report on lead conversions. Pardot and SalesForce experience preferred but experience with other platforms such as Hubspot also acceptable
- Experience with Google Analytics and Adwords
- Solid understanding of social media platforms (Facebook, LinkedIn, Twitter, Instagram), associated advertising tools, and related metrics
- A strong track record of success and results at previous companies with proven ability to deliver consistently strong measurable results
- Ability to think strategically and look at the bigger picture, while looking after daily execution and optimization of campaigns
- Proven track record managing digital marketing/lead generation campaigns, from concept to ROI analysis
- Excellent oral and written communication skills
- Strong analytical skills; including experience reviewing performance results and making recommendations for future actions
- Ability to create and manage marketing strategies across multiple countries
- Proficient computer skills in MS Office (Excel and PowerPoint)
- Fluent/Native English speaker, other languages a benefit
- Proactive mentality with curiosity and desire to learn
- Creative, with experience in devising digital campaigns that engage, inform and motivate
- Good organizational and project management skills, ability to manage multiple projects and strong attention to detail