No matter what size business you are, you want to make the most of your online marketing strategy.
These Internet marketing strategies have been a hit with industry professionals.
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Looking for inspiration? Have a look at our example digital marketing campaigns to get some ideas.
1. Google Analytics
Google Analytics is a must-have tool for online marketing. The tool provides a comprehensive view of the performance of your website and gives you and your team a clear picture of who your audience is.
Google Analytics can also be used for free!
This digital marketing tool offers a wide range of customization options. Segments are a way to restrict your view to only the behavior and actions of your target audience.
You also have the option to create dashboards that highlight important data for your digital marketing strategy. If your online marketing strategy includes Google Ads, you can link this data with Google Analytics. This allows you to quickly review campaign performance and site data.
Custom audiences can be created in Google Analytics for you to remarket in Google ads.
Other Internet marketing solutions can be accessed through Google Analytics:
Google Analytics provides a powerful tool for your company.
2. Google Search Console
Google Search Engine Is an indispensable and free digital marketing tool. To improve your online marketing strategy, you should create a Google Search Console Account.
Google Search Console gives your company valuable information about your website and content. Search engines optimization (SEO), efforts.
Your business can use Google Search Console to check if Google can crawl it and index it. This is essential for SEO.
Google Search Console offers many additional features that make it an excellent digital marketing tool.
- Links: To find out more about link building opportunities, check out the websites that link to your website.
- Traffic data – Find out how often your site appears in search results.
- Reports – Quickly create performance reports to assess the SEO health and efficiency of your website.
View their setup guide now to get started with Google Search Console.
Ahrefs is a trusted digital marketing tool that can be used in conjunction with Google Analytics and Google Search Console. Ahrefs allows you to view real-time information about the performance of your website and those of your competitors.
Ahrefs cannot be used for free, unlike Google Analytics and Google Search Console. Ahrefs is only available for a $7 monthly subscription. This allows you and your team to try Ahrefs for seven days.
Ahrefs can be a monthly investment that many businesses find valuable.
Ahrefs lets you track keywords that your content (and those of your competitors) ranks for in search results. It also allows you to compare your site to other sites to identify content gaps. This simplifies your content marketing strategy.
Get critical alerts about your site similar to Google Search Console. Ahrefs will notify you if you earn or lose a link.
This tool can give you information about keywords rankings and mentions for your business on the internet.
Ahrefs are essential if you want your SEO to be successful. The service offers a huge amount of current data which will help you increase your strategy’s competitiveness.
4. FAQ Fox
FAQ Fox is a digital marketing tool that can help improve your content marketing strategies. FAQ Fox can be used to brainstorm content ideas and gain insight about your audience.
Follow these steps if you want to use FAQ Fox.
- Keyword research must
- Create a list of competitors websites
- Enter your keywords, plus competitor site URLs
FAQ Fox can be used easily. Selecting an industry will produce a list of useful websites for FAQ Fox.
Although this step is optional, it can help your company make the most of FAQ Fox.
You and your team can use your findings for engaging blog posts, thought-provoking articles, and helpful online guides that will help your target audience.
Buffer can power your social media marketing strategy. Buffer allows you to schedule posts in advance and track their performance.
Companies can save up to 40 hours a month using this powerful tool, Buffer or Kobe Digital.
Buffer is available for your company to use if you like the sound.
Depending on your social media strategy and data analytics needs, you may decide to purchase Buffer.
For example, a large company might choose the “Large Business”, while a small business might prefer the “Small Business”. Higher pricing tiers allow your team to access more data and schedule more posts.
Buffer allows your team to create, schedule and publish social media posts. You can also reply directly to any comments or questions posted on the platform.
GIFs, emojis, and GIFs can be used in your replies to personalize and embrace your brand. This will leave a lasting impression on your users.
You can also sign your answers with your name.
If your company uses Slack, you can integrate Buffer with your Slack account. Buffer is a collaboration tool. It can be integrated into Slack to enable your team to quickly respond to support requests from Facebook and Instagram. This will simplify your workday.
This makes Buffer the perfect solution for social media professionals.
6. Stock up
Stock up is a great digital marketing tool to find stock photos. stock up can help you find the perfect image for your website or blog.
Stock Up provides more than 25,000 free stock photos and a quick search tool that will save you time. Stock Up will take you to another website if you click to download an item.
The image below shows an example.
Stock Up will take you to Burst to download the image. Burst lets you download a higher resolution version of the image for free.
Your business will get high-quality stock photos, no matter what format you use.
StockUp isn’t the only way to market stock photos.
Multiple stock photo websites are the best for getting the best results. You can also have photos taken in-house by your team if you want to show off your company’s culture.
Pixlr is a free digital marketing platform that allows image editing. However, it does not reduce the quality of your photo editing tools.
Pixlr is a web-based photo editor.
They don’t have to wait for the updates to finish downloading. Instead they can upload photos to get started right away.
If your team needs to edit photos while on the go, Pixlr mobile application can be downloaded to their iOS and Android phones.
The Squoosh tool offers another digital marketing option to your online strategy. Websites that are faster offer better user experience and positive SEO signals to search engines like Google.
Squoosh is similar to Pixlr and is a web-based tool.
You don’t need to download or install any software. Simply open your web browser to visit Squoosh and start compressing images to your blog, website, or guide.
Squoosh gives your team access to a variety of compression features, such as:
- Your image can be downloaded in a different format such as JPEG, GIF or PNG.
- You have the option to choose the quality of your compression images
- Resizing your image
- To reduce the size of your image, you can change its color palette.
- Rotating your image
Squoosh lets you see the image before you adjust compression settings.
Squoosh is limited to compressing one image at a time, but it’s a great tool for businesses that need image compression as part of their Internet marketing strategy.
It compresses images quickly to make it easier for your team members to make the most out of their time.
You have a few more options:
Check out these tools to find the one your team loves.
9. Screaming Frog
Screaming Frog is a powerful digital marketing tool that allows companies to quickly crawl their website and identify errors like 404s.
The Screaming Frog is also a tool that can be used to analyze pages on your website.
The free or paid Screaming Frog version can be accessed as well.
With the paid version, your business can crawl unlimited URLs. Screaming Frog can integrate with Google Analytics and Google Search Console.
Try Screaming Frog before you purchase the paid version. Depending on the size of your website, Screaming Frog might work well for your business.
Before you try it, make sure to check out Screaming Frog’s FAQ and user guide. These sections contain a range of helpful, easily-understood resources that can help your team get the most out the platform.
Screaming Frog is a free program that can be downloaded for Windows, Mac, and Ubuntu.
The Screaming Frog software cannot be accessed through your Internet browser. Screaming Frog is only available on a desktop or laptop computer.
3 bonus tips for digital marketing success
To be successful with online marketing, you need more than a few tools. Your strategy must be unique and compete against others.
These tips will help improve your strategy
1. Audit your digital marketing strategies
No matter how skilled your company in digital marketing, it doesn’t really matter. Regular audits of your digital marketing strategies are essential. You could be missing opportunities to improve your business’ online marketing strategy.
Set up a routine for reviewing your strategies with your team. Depending on the plan you have, you can do this on a monthly basis.
It won’t be possible to get the best results by waiting more than one year for an evaluation of your performance.
If you don’t have the time or resources to audit your strategies, you can work with a dedicated agency. They can make recommendations and implement them in certain cases.
2. All members of your team should have access to your strategy
You might have several team members, depending on your business. It is possible to have multiple team members. Everyone needs to have access to style guides, brand guidelines, and other important documents.
Share documents with your company easily using cloud-based apps like Google Sheets or Google Documents.
This process streamlines information sharing, making it easier for everyone to understand the goals of your digital advertising strategy.
3. Know your target audience before you host any event.
Online marketing involves anticipating and understanding your customers’ needs.
The customer journey map can help you to get an early start in anticipating the needs of your audience. This will give your team a reference point for the journeys taken and expected outcomes.
Use your company’s map to predict where your audience will be next. This map can be used by users who sign up to your email newsletter or those who follow you socially.
Then you can create the content that they desire or guide them in the right direction to convert.
Looking for professional digital marketing services?
Kobe Digital can help you manage and grow your online marketing.
These are our most popular services:
- SEO audits
- Content Management
- Web design
- Social media marketing
Kobe Digital generates more revenue per client than any other company, and has generated more leads than any other company. Contact us or by phone today.
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