If you’re a travel business, we’ve got some digital marketing tips for you. We tuned into a free, public Destination NSW webinar for business owners on this topic recently and wanted to share a few key takeaways on how businesses can connect with their audiences:
🧑🤝🧑 Know your customer: who are you talking to? The only way they’ll listen is if you’re talking their language.
📷 Content is king! We talk about this ALL the time. Show the world who you are and what you do and have fun with it! Interact with your audience, ask them questions, give them behind the scenes looks and engage them. Your online channels should tell a story, not be a billboard.
📱 Mobile first: if you’re reading this, then chances are you are probably using a mobile device. Being mobile friendly is so important. Make sure your website and social channels are built for mobile users.
🖊️ Manage your reviews: people are giving you their feedback, respond to them. This is SO important. If someone comments on your service, positively or negatively, reply to them ASAP. This is a powerful listening tool to learn more about your audience and prove you care.
For more information, check out the https://www.destinationnsw.com.au/
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