Digital Marketing Training Course for Beginners / Marketing Professionals / Startups / Working Employees/ Employers.
Digital Marketing course is for all the Marketing Professionals, Startups / Working Employees / Employers, Students, Business Owners. The course covers top digital marketing modules – SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), Email Marketing and Content Marketing.
The Schedule of Digital Marketing Training On Weekdays
Digital Marketing Course Curriculum:
1. Introduction of Digital Marketing
What is Marketing?
How do we do Marketing?
What is Digital Marketing?
Benefits of Digital marketing
Digital marketing platforms
Traditional Vs. Digital Marketing
Defining Marketing Goals
Latest Digital marketing trends
Case studies of Digital Campaigns
2. Fundamentals of Search Engines
Fundamentals of SEO
How does the search engine works?
Components of Search Engines
Google Algorithms
Google Results Page
Major & Minor Algorithm Updates
Panda, Penguin, Rank Brain, Medic, BRET, Core Update 2020
Recent Changes in Search Algorithms
3. Keyword Research & Competition Analysis
Introduction to Keyword Research
Product/Services Categorization
Google Keyword Planner Tool
In-depth Analysis with Keyword Planner
Manual Competition Analysis
Paid Competition Analysis tools
Finalizing the Keywords List
4. On-Page Optimization
Introduction to On page
On page Analysis Methodology
Fundamental On-page Factors
5. Technical On-Page SEO
What is Search Console
Crawl Errors Analysis
The Latest updates in Search Console
7. Off-Page Optimization (Link Building)
Introduction to Off page (Link Building)
Link Building Guidelines
Types of Backlinks • Link Analysis Tools
What is Local SEO?
Importance of Local SEO
Submission to Google My Business
Optimizing the GMB Profile
Local SEO Ranking Signals
Local SEO Negative Signals
Citations and Local Submissions
Google My Business Analytics
Apply for Reconsideration
Algorithm Update Recovery Method
Compare the Before/After date
Mobile friendly update
How to use DisAvow Tool
Paid Tools for monitoring
10. Google Ads – Pay Per Click (PPC) Campaign
Introduction to Paid Advertising
Google Ads Account setup
Interface Tour and Billing Settings
What is Quality Score
Factors to improve Quality Score
Actual CPC Calculation
Types of CPC’s
Segments and Filters
Search Terms and Ad Auctions
Google Ads Express
What is Ads Express (Smart Campaign)
Benefits of Smart Campaign
Creating Campaign for Local Results
How Display Ads Works
Targeting Option in Display Network
Benefits of Remarketing Strategy
Building Remarketing List
Building Custom Audience List
Remarketing Lists for Search Ads (RLSA)
12. Google Shopping Campaign
What is Shopping Campaign
Creating Business Store
Types of Product Feeds
Dynamic Product Feeds
Creating a Shopping Campaign
13. Mobile Marketing Strategies
State of Mobile Usage
App Creation Strategy
App Optimization Service (AOS)
Reporting in Mobile Ads
14. YouTube Ads (Video Marketing) & Advanced Features
Importance of Video Marketing
Location Targeting
Targeting Options in Video Ads
Types of Ad Formats
Ads Cost Options
Measuring the Results of Campaign
15. Introduction To Bing Ads
Introduction to Bing Ads
Introduction to SMM
What is Social Media?
Benefits of using SMM
Social Media Statistics
Goals of Social Media Marketing
Personal Account Setup
Facebook business page setup
Types of Business pages
Page Settings & Options
How to Increase Facebook Likes
Facebook Content Strategy
Types of Posts and Statistics
Examples of Creative Posts
Setup of Facebook Pixel
Benefits of Twitter
How brands use Twitter
Customizing the profile
Profile Photo & Header Image
Types of Tweets
Content strategy for Twitter
How to increase Followers
Post your First Tweet
Analysis of Big Brands
What is HashTag?
Hashtags and its uses
How to use Trending #Tags
Tools for Twitter marketing
Twitter Analytics
Traffic & Conversion Campaign
Targeting Options • Bidding & Budget
Twitter Ad Format
Image Ads • Video Ads
Twitter Cards
Measuring Results (KPI’s)
18. YouTube Marketing (Video Marketing)
What is Video Marketing
Statistics of Video Marketing
Creating Channel in YouTube
Customizing the YouTube Channel
Types of Video Formats
Create video marketing strategy
How to use Playlists
YouTube Creator Studio
Features of Creator Studio
YouTube Analytics
19. LinkedIN Marketing & Ads
Benefits of LinkedIn Network
Creating new connections
Posting content in profile
Posting on LinkedIn Page
Creating Instragram Account
Types of Instagram Accounts
Linking Instagram with Facebook
Tour of Instagram App
What works in Instagram
Types of Content (Posts & Stories)
How to use Hashtags
Engagement Metrics
Integrating Pinterest in Site
Top Quora Users & Brands
Creating Quora Account (Personal/Company)
Optimizing the Quora Profile
Following Topics & Users
Understanding the Quora Policies
How to Answer the Questions
Engaging with Users
Types of Campaigns
Types of Audience Targeting
Bidding & Budget Settings
Types of Ad Formats
Creating a Remarketing Campaign
Measuring Results of Campaign
23. Slideshare Marketing
What is Slideshare?
Engagement Metrics
24. Email Marketing Strategies
What is Email Marketing?
Importance of Email Marketing
Email Marketing Goals
Introduction to Mail Chimp
MailChimp pricing structure
Account setup and settings
Email marketing strategy
Creating a Subscriber List
Integration of Forms in Site
Import subscribers in list
Types of Email marketing campaigns
Analysing Reports of Campaign
26. Inbound Marketing Strategies
What is Inbound Marketing?
Why use inbound marketing
Know your Target audience (Buyer Persona) Analysis
Stages of Inbound Marketing
Types of Content
How to generate Ideas.
Landing Page Designing
How to Close Customer
Implementing Analytics Code
Setup of Conversion Tracking Code
28. Online Money Making With Google Adsense
What is Google AdSense
Top AdSense Earners [Global / India]
AdSense Guidelines
Finding the Niche
Important Factors for AdSense Success
Types of AdSense Account
Applying for New Account
29. Money Making with Affiliate Marketing
What is Affiliate Marketing?
How Affiliate marketing works
Types of Affiliate Networks
Top Affiliate Marketing networks
Affiliate marketing payment models
How to Find Profitable Niche
Develop your Affiliate Website/App/Property
Apply for Affiliate Marketing network
Integrating Amazon Products
How to promote Affiliate Products
Measuring Results on Affiliate sites
30. How To Do Freelance Projects )Freelancing Concepts)
What is Freelancing?
How does freelancing works ?
Online Freelancing networks
Create a Profile in Fiverr.com
How to Price your Gigs
How to bid on projects
How to handle the clients
Project management tools
Asking for reviews from clients
31. 10+ Course Certifications
Google Shopping Certification
Google Display Certification
Google Video Certification
Facebook Blueprint Certification
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