Digital Marketing Training in Bengaluru – Social Prachar

Course structure

Digital Marketing Orientation Sessions

Part 1 – WordPress

1 – Introduction to WordPress

2 – Installation of wordpress

Creating wp-config automatically

3 – Dashboard functionality

4 – Theming and skinning

5 – Widget

6 – Custom Post Type

7 – Plugins

Part 2 – Search Engine Optimization

SEO Introduction
Web Master Tools – Google
On-Page Optimization
Off-Page Optimization
Research & Analysis on Keyword
Reports in SEO

Part 3 – Google Adwords Course Content

✓ Introduction to Search Engine Marketing

✓ How SEM is Different From SEO

✓ SEM v/s SEO

✓ Introduction to Google Adwords

✓ Setting up Adwords account ready

✓ Account setup and dashboard

✓ What is Remarketing tag

✓ How to get Remarketing Code

✓ Remarketing code integration

✓ What is Conversion tracking

✓ How to get Conversion tracking code

✓ Conversion tracking code integration

✓ Difference between Remarketing code and conversion tracking code

✓ Google Analytics integration with Adwords

✓ Adwords Campaign types

✓ How to choose right campaign for your business

✓ Campaign Setup

✓ Ads and keywords metrics

✓ Define keywords

✓ Keyword v/s Query

✓ What is keyword research

✓ Methods of keywords research

✓ How to pick profitable keywords

✓ How to divide ad groups based on keywords

✓ Keywords match types

Ad copy Writing

✓ Mobile App ADS

✓ Product Listing Ads

✓ Ad copy limitations

✓ Words should not be used in Ad copies

✓ Ad copy metrics

✓ 9 types of Ad copies

✓ How to write killer ad copy

✓ Symbols used in Ad copies

✓ What is Ad extension

✓ Types of Ad extensions

✓ How Ad extensions will boost CTR

Campaign Optimization

✓ Points to be considered while optimizing campaign

✓ Types of Optimizations

✓ Campaign level

✓ Ad group level

✓ Keyword level

✓ A/B testing of ad groups

✓ A/B testing of ad copies

✓ What is Quality Score?

✓ How Quality score affects Your Ad rank

✓ How to increase Quality Score

✓ Bid Optimization

✓ How to limit campaign to run out of budget

✓ How to get better ROI with limited budget

Tools Used for Search Engine Marketing:

✓ SEM Rush,

✓ Rank Watch

✓ Intro to Google Adwords editor

✓ How Adwords Editor simplifies your work

✓ How to launch a PPC campaign by Using Adwords Editor

Part 4 – Social Media Marketing

Google+
Twitter Marketing
Linkedin :
YouTube :
Facebook Marketing

page suggestions)

Social Media Monitoring Tools

⇨ Projects Real Time (ONE client project=30days)

⇨ Resume Preparation

⇨ HR Activities & Mock interviews

⇨ 12 Certification Exams on Digital Marketing

⇨ Main Interviews