What is digital marketing?
How Has Digital Marketing Evolved?
Definition of digital marketing
History and evolution of digital marketing
Difference between traditional marketing and digital marketing
Types of digital marketing approaches – pull and push digital marketing
Why is digital marketing important?
Types of online presence
How does digital marketing fulfill the definition of marketing?
Who needs digital marketing services?
The 4ps of marketing and their implications for digital marketing
Segmentation strategies for digital marketing
Pulling together the five forms of segmentation for digital marketing -personas
Digital marketing platforms
Different platforms for digital advertising
Define your target audience
Organize your concepts and materials
Create a directory structure (also called site map)
Create a sketch of the pages you intend to create
Design and refine the look and feel of the site
Introduction about Search engine
Working Methodology
SEO Fundamentals and Concepts
Organic and Inorganic Results
Website Indexing
Google Processing
404 Not Found
URL Optimization
Meta Data Optimization
Image Optimization
Internal Linking
Content Keyword
Internal Linking
Content Keyword Optimization
Header Tags
Responsive Design
Schema.org
Social Media connect URL Canonicalization
Landing Page Optimization
No-Follow and Do-Follow
Creating Sitemap XML/HTML
Robot.Txt
Anchor Links Optimization
301 Redirection
Types of Link Building
Difference between White Hat and Black Hat in SEO
Directory Submission
Social Bookmarking in SEO
Dos and Don’ts in Link Building
Search Engine Submission
Article Submission
Local Business Listing
Image/Video Sharing
PPT Submission
Press Release Submission
Quora Blog
Local Business Listing
Classifieds Submission
Alexa Rank, Domain
Blog Commenting
Social Media Optimization
Guest Blogging
Introduction to Social Media Networks
Social Media Website Types
Concepts about SMO
Facebook Optimization
Twitter Optimization
Instagram Optimization
Right Hashtag for your post
Facebook, LinkedIn, YouTube, Pinterest
Blogs for Business
Image Optimization
Facebook Optimization
Fan Page vs. Profile vs. Group
Facebook Analytics
Facebook Advertising and Its Types in Detail
Creating Advertising Campaigns
CPC vs. CPM vs. CPA
Conversion Tracking
Creating Strong Profiles on Twitter
Followers, Retweets, Clicks, Conversions, HashTags
LinkedIn Optimization
Individual Profile vs. Company Profile
Database Management and Lead Generation
Branding On LinkedIn
Marketing on LinkedIn Groups
Identify Target Audience and Convert Goal
Report Generation on Post Reach
Increasing ROI through LinkedIn Ads
Conversion Tracking and Reporting
YouTube Optimization
Channel Creation
Introduction to online advertising and adwords
Adwords account and campaign basics
Adwords Targeting and Placement
Adwords Bidding and Budgeting
PPC Basic
Adwords Tools
Opportunities
Optimizing Performance
Ads Type
Bidding Strategies
Search Network
Display network
Shopping Ads
Video Ads
Universal App Ads
Tracking Script
Remarketing
Performance Monitoring and Conversion Tracking
Reports
Introduction to Blogs
Setting up Blog with Own Content
Content Duration
Making a Compelling Personality for Your Content
Step by step instructions to Monetize Your Blog
What is Keyword Research? Why is Keyword Research So Important in SEO?
Finding your Focus Keyword
Competitor Keyword Research and Analysis
Search for Related Keywords
Searching Long Tail Keywords
Searching Question Keywords
Determine the Primary Goals & Objectives of Your Website
Focus on Conversions
Define Key Performance Indicators (KPIs)
Automate and Integrate Marketing Processes
Track Progress and Review Strategy Regularly
What Is Media Buying?
The Media Buying Process
Choosing the Right DSP
What Is Media Planning?
The Media Planning Process
The Differences between Media Buying and Media Planning
What Is Remarketing?
How Remarketing Works
The Benefits of Remarketing
The Different Types of Remarketing
6 Tips to Leveraging Remarketing and Increasing Your Bottom Line
Incorporate Remarketing in Your Digital Marketing Strategy
Introduction to Email Marketing
Using Email Marketing Software
Building Email Lists by Quantity
Crafting an Email
Analysing and tracking Your Email Marketing Strategy
Location-based marketing
Responsive site design
Social media advertisements
Mobile-friendly content
Voice search
Text message marketing
Videos and GIFs
On-site and in-app support
Personalize campaigns
Opt-in forms
Increase E-commerce Search Usability
Use High-Quality Photographs and Good Product Descriptions
Try Personalizing the Home Page
Focus on Consistent and Unique Content
Optimize Shopping Cart Functionality
Build E-mail Lists
Improve Your Social Media Strategy
Create Landing Pages
Build Advertising Strategies
Implement User-Generated Content
Corporate reputation in the digital age
Reputation and participatory culture
How online has changed the media cycle
Managing reputation online
Protecting a Reputation: when it goes wrong, crisis response
Towards best practice reputation management
Introduction
Setting up your blog
Writing blog post
Webmaster Tools: Very important for Indexing
Driving Traffic to the Blog
Understanding Competitor Analysis and Intelligence
Analysing Competitors: Segments of Analysis
Integrating Analysis into Decision Making
Introduction to Campaigns and Ad Groups
Importing Campaigns, Ad Groups and Keywords
Bidding and Traffic Estimation
Import from Google Adwords
Ads creation
Choosing right Keywords
Bing Ads Reports
Conversion Tracking with Campaign Analytics
Bing Ads Editor Account Management Tips
Bing Ads Editor Campaign Optimization
Create a YouTube channel for business
Learn about your audience
Research your competition
Learn from your favourite channels
Optimize your videos to get views
Upload and schedule your videos
Optimize your channel to attract followers
Try YouTube advertising
Try working with an influencer
Analyse and adapt
Blog for the right audience
Set clear objectives
Develop a content strategy
Follow a blogging schedule
Have a content promotion strategy
Your blog needs personality
Have action-driven content
Google Adsense Fundamentals
Google Adsense Approval Basics
Google Adsense Approval Strategies
Introduction to Adsense Account Interface
How to use Adsense Account Interface?
How to place ads on websites?
How to place ads on blogs?
Custom Ads Fundamentals
Ads/DFP Planner
How will you earn money via Adsense?
Canva
SEMrush
Google Analytics
Buffer
HubSpot
Mailchimp
Yoast
Google Ads
Google Trends
Google Search Console
SpyFu
Grammarly
Facebooks Ads Manager
LinkedIn Ads Manager
Hotjar
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