E-Commerce in Small Town America

E-Commerce in Small Town America

With the convenience and innovation brought by corporations in big cities, small towns in rural America are often overlooked and have little clout when it comes to business. However, there are many small towns that have flourishing businesses that stand out over larger companies in commerce, customer service, and warehouse management because of their e-commerce websites.

Magento is the perfect e-commerce platform to help businesses of all sizes thrive even if they are located outside of big cities. With the features available on Magento, small businesses have limitless options for growth, and they can utilize the different tools available in order to improve the online shopping experience and gain repeat and life-long customers. With the right website and customer-oriented features, a small business can grow no matter where it is located. Here are three e-commerce companies in small town America that are successful because of their efficient and innovative online work.

Reeds Family Outdoor Outfitters

Based in Walker, Minnesota, Reed Family Outdoor Outfitters has been providing outdoor gear at outstanding prices for 52 years. Although Reed Family Outdoor Outfitters only has two physical locations in small Minnesota towns, this small, family-owned business is an industry leader due to its customer service, its wide selection of high-quality products, and its strong e-commerce website. This company relies on its e-commerce site for the majority of its sales, and it has hundreds of products available online for its customers. The company’s fast, reliable shipping and a large online selection of affordable outdoor goods draw business from customers nationwide and help this business to continue to grow. It also offers a VIP program for online users to get better deals at great prices. Reed Family Outdoor Outfitters was even crowned ASA Sportfishing Industry National Retailer of the Year by the International Convention of Allied Sportfishing Trades, the world’s largest sportfishing tradeshow. Small businesses like this one bring in huge numbers, and they should not be overlooked because they are in small town America.


Maurices is a women’s clothing chain based in Duluth, Minnesota. Although this clothing retailer has grown to having over 1,000 stores across the United States since its inception in 1931, its home office is still located in Duluth, and they pride themselves on their hometown values. Thanks in part to its e-commerce prowess, Maurices was acquired by Ascena Retail Group, Inc. (formally Dressbarn, Inc.) in 2005, the largest women’s apparel retailer in the United States. Maurices continues to grow with the help of its innovative e-commerce website. On Maurices’ website, visitors can not only purchase a variety of women’s clothing in a wide range of sizes and styles, but they are encouraged to pursue their own individual style with style inspiration guides and blog posts detailing the latest style tips and trends. Potential customers can chat with a live representative as they browse online, and with the click of a button they can even book a store stylist. Small-town based stores like Maurices are dominating their industries because they provide good products and innovative, customer-oriented services online.

Silicone Depot

Silicone Depot is a growing sealant company located in Bloomington, Indiana. Although this business is not based in a big city, it is a fast-growing online retailer for silicone, construction sealants and adhesives, caulk, expanding foam, and more. Silicone Depot incorporates an up-to-date on their website, providing tips about which types of adhesives and caulks to use and other high-quality content tailored to their audience. This builds their SEO and leads to more page visits, returning customers, and revenue.

Another way that this small town business is making waves is by offering fast shipping. Orders placed through Silicone Depot are shipped out within one business day, which increases customer satisfaction. Their shipping and product delivery system is top notch and should serve as a model for other companies that want to improve their online service.

Small town businesses like Reeds Family Outdoor Outfitters, Maurices, and Silicone Depot are able to find and maintain success because they invest in their e-commerce websites and create a positive online shopping experience for their customers. For help creating a website on Magento for your small business, contact Wagento. *With the exception of Reed’s Sports, the following example are not on Magento but they show how ecommerce is in small town America

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