E-commerce policy: Heavy discounts provided by Amazon, Flipkart might end quickly; here’s how

On Sunday, the two of the biggest e-commerce websites Flipkart and Amazon went head to head against each other. The foreign e-commerce firms which are operating in the nation may also be asked to save customer data locally.The suggestions shared by numerous industry-government working groups on e-commerce, if totally endorsed by the federal government, might end heavy discount rates used by foreign e-tailers such as Flipkart and Amazon. If the suggestions by think tank findslocation in the final draft policy, a guard dog might look into the supposed abuse of FDI guidelines through heavy discounts by these e-commerce majors. The stakeholders, consisting of personal sector and government authorities from various departments such as commerce, market, IT and electronics, formed part of think tank.It has actually been advised to establish an optimum duration for differential prices or heavy discount rates. The 19-page file distributed by the government plainly also talks about” improving the domestic digital economy to discover its rightful location with dominant and possibly non-competitive worldwide gamers.” The foreign e-commerce firms which are operating in the nation may also be asked to store customer data in your area within two years, according

to the draft recommendations. The foreign direct investment FDI rules might be alleviated by permitting e-commerce marketplaces to hold inventory of locally-produced items, according to among the ideas. A different wing in the Directorate of Enforcement will be established to check out grievances related to application of FDI rules.Just like other e-commerce players declare that they have always abided by the guidelines which the discounts are offered by the sellers of the products on their platform, and not themselves, Financial

Express reported mentioning Amazon and Flipkart.Commerce secretary-designate Anup Wadhawan said the think tank on Monday pondered upon the recommendations by different working groups, comprising industry and some government authorities, and a last draft policy will be put out in due course.According to one of the suggestions, a constraint should be troubled e-commerce markets to not directly or indirectly influence the rate of sale of items and services. Believe Equity. Believe Motilal Oswal.

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