E-COMMERCE is expected to be the fastest increasing channel for fast-moving durable goods (FMCG) sales in the world by 2020 with a 7.2 percent forecasted growth, according to the most recent “Winning Omnichannel: Finding Growth in Reinvented Retail” report of Kantar Worldpanel.The international professional in consumers ‘behaviour describes that this growth will be improved by increased internet penetration from markets such as Africa and Asia.Kantar Worldpanel data exposes that the continued boost of FMCG sales through e-commerce can be explained by its fulfilment of one important consumer requirement: benefit.” Our research shows that on a global level, more shoppers are turning from bricks to clicks and thus, e-commerce is substantially growing and is expected to continue outmatching other FMCG sales channels,”Lourdes Deocareza, Kantar Worldpanel Philippines’director said.According to the Kantar Worldpanel research, the international FMCG market grew by 1.9 percent in 2017.
Less fully grown markets such as Africa, Latin America and Asia are seen to be the fastest risers in terms of FMCG sales, with 8.8 percent, 7.3 percent and 4.3 percent growth, respectively.On the other hand, Western Europe, affected by inflation in the UK in the Brexit context, grew by only
2.2 percent. Remarkably, the biggest factor to FMCG spend worldwide, the United States of America saw nearly flat development at 0.5 percent.Collectively, China, Japan and the United States represent 70 percent of worldwide FMCG value in e-commerce. East and Southeast Asia, meanwhile, have actually seen a few of the greatest development in this channel, with China FMCG growing quicker than other developed nation at 29 percent and registering$15 billion in total e-commerce sales. Future development, inning accordance with Kantar Worldpanel, is most likely to be driven by performance in India and Indonesia.(PR )