Eat Now Pay Later App Payo Appoints Agnes Media to Digital Marketing Duties

Agnes Media has been appointed by Payo, an Australian payments platform built for the hospitality industry that offers its customers the option to eat now, pay later across restaurants, cafes and bars.

Sydney-based independent Agnes Media will manage the digital marketing and performance media as payo continues to drive awareness and consideration amongst diners and venue owners.

Customers with the Payo app can eat and drink at Payo partner restaurants, cafes and bars and pay the bill in four fortnightly installments with zero interest by scanning a QR code. Payo also offers users access to exclusive, limited-time offers at participating venues.

“The hospitality industry has been through a rough time with restaurant closures and simultaneously, a drop in discretionary spending,” said Taf Chiwanza, co-founder and CEO of Payo.

“By unlocking the buy now pay later offering within the restaurant space, we hope payo can be a part of the rebuild solution by driving increased traffic into restaurants.

“Our goal is to increase the range of venues for users to choose from, whilst attracting a growing base of engaged app users. We are pleased to be working with Agnes Media during this significant growth phase of our business. They were the perfect agency fit with their strong focus on analytics and measurement, and relevant experience in the fintech space.”

Charlotte Ward, CEO of Agnes Media added: “We are delighted to be appointed as the agency partner for payo, attracting both hospitality owners and customers to use this world-class app.

“Our agency approach is centred around measurement for effective growth with the belief that media investment should drive measurable results. We ensure media buys are tied to key business objectives, with tailored measurement methodologies to track what is driving success resulting in a more effective ROI. This is especially relevant for fast-growth brands such as payo with aggressive expansion goals.”

Agnes also works with clients including Paytime, a HR fintech brand and Zolo, a B2B tech cycling service.