Ecommerce and Gen Z: Amazon lacks loyalty among younger customers | Netimperative – latest digital marketing news

Amazon’s dominance amongst the younger generation may be dwindling, despite attracting more than a third of all online retail spend internationally (36%). A new study released today by Wunderman Thompson Commerce found Amazon’s race to dominate eCommerce could be facing challenges, as younger consumers report less satisfaction with the retail giant than older generations. WTC’s … [Read more…]