Euromonitor Provides Most Current Digital Concepts at Online Forum E-Commerce Brasil

Euromonitor International is pleased to provide at Online forum E-Commerce Brasil which occurred on August 14 and 15 in São Paulo, Brazil. Our discussion ” New Concepts in Digital Selling” highlighted the latest and most ingenious ideas in digital retailing in Latin America and around the world.Many of the significant

economies in Latin America experienced significant unpredictability over the last five years, with significant economic crises in Brazil, Venezuela and Argentina. The crises of current years typically hamstrung customer budget plans. As financial conditions enhance in some markets, purchases will be decreasingly affected by rate and increasingly influenced by other factors.One element that is significantly influencing the retail landscape in Latin America is its increasing access to technology. While e-commerce sales as a share of total retail and per capita sales in Latin America stay well below rates seen in developed areas, online engagement and activity have actually become extremely appropriate in the area. In reality, Latin American consumers are some of the most likely to engage with social media and regularly utilize the internet for a wide range of jobs. In addition, arises from Euromonitor International’s Lifestyle Study in Latin America supports the claim that lots of in-person purchases are at least partially affected by online activities. Customers progressively discover brand-new products, search for product details, compare prices and check out reviews online before heading to shops to make their purchase.Source: Euromonitor International It is easy for brands to cite low levels of online sales as a need to neglect their digital strategy;nevertheless, as evidenced by the growing omnichannel buyer research study and activity, brands are compromising more than simply the possibility of greater online sales by keeping a lackluster online existence. Structure omnichannel courses to acquire and new ways for brands to connect with consumers have benefits beyond growing e-commerce sales, such as, for example, identifying pain points in the buying process, increasing performance, decreasing expenses, and improving on conventional experiences.Download our discussion


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